Bitget announces to become the official partner of Spanish Football League (LALIGA)

Bitget announced during the Token2049 event that it has become the official partner of the Spanish Football League (LALIGA). This multi-year cooperation is worth tens of millions of US dollars, which not only brings exclusive rights to both parties, but also marks Bitget's strategic expansion in the sports field in East Asia (EASTERN), Southeast Asia (SEA) and Latin America (LATAM). La Liga President Javier Tebas said: "La Liga has long been committed to innovation and has taken the lead in applying technologies such as AI, VR, and big data to game strategies and performance analysis. Last season, we made it a focus and ushered in a "new era". We will use technological progress as a core driver. We hope to continue to be a pioneer in this field and work tirelessly for this." Octavi Anoro, La Liga's Director of International Affairs, added: "This cooperation is of great significance to La Liga's global expansion, especially to our strategic development in Asia, Turkey and Latin America. La Liga has a wide fan base around the world, and these fans are always at the forefront of innovation. This cooperation will help us better reach audiences in these markets while highlighting our common values." Bitget CEO Gracy Chen said: "La Liga's forward-looking attitude is highly consistent with Bitget's vision to promote the popularization of global cryptocurrencies. As the sports world gradually embraces digital innovation, emerging technologies such as Web3 are gradually being integrated into the sports industry. The cooperation with La Liga will accelerate the popularization of cryptocurrencies in the sports field and bring new opportunities to fans and athletes. We believe that this cooperation will bring a new interactive experience to more than one billion people and promote Web3 Widespread adoption in emerging markets. " In September 2024, Bitget reached its sixth anniversary, achieving sustained growth through continuous optimization of product features and provision of excellent services, with the number of global users exceeding 45 million. The concept of "Make It Count" runs through every cooperation of Bitget, emphasizing long-termism, sticking to the original intention, day after day, and continuous improvement. This concept also complements the cooperation with La Liga. The two parties will work together to explore the integration point of cryptocurrency and sports and promote the popularization of cryptocurrency and Web3 technology in emerging markets. This cooperation will not only help Bitget and La Liga expand their influence globally, but will also jointly lead the next billion users into a new era of future finance.