Skale CMO: Celebrities should not launch Meme coins, but they can create DApps to strengthen connections with fans

At the Token2049 event in Singapore, Andrew Saunders, Chief Marketing and Growth Officer of EVM blockchain Skale, discussed celebrities entering Web3 through meme coins. Saunders criticized the current state of celebrity meme coins and said that he would stay away from these tokens, "I'm from Hollywood, I will never touch celebrity meme coins." He explained that celebrity meme coins have similar qualities to most meme-based tokens. These token projects tend to have key holders with a large supply. Even if they distribute tokens to 50 wallets, the situation remains the same if they are held by a few people. Saunders also described meme coins as some kind of player-versus-player (PvP) game. He believes that if users enter early enough, their investment will multiply. He also said that as the regulation of the field becomes clearer, the trend will shift. As Americans become more positive about cryptocurrency, people begin to understand the technology. This is when celebrities are able to realize that they can use blockchain technology to connect with fans. In addition, they can also access data that cannot be accessed using Web2 technology. For example, a celebrity could create a DApp that allows users to earn points for all interactions with the celebrity's social posts. They can then redeem these points for perks like meet and greets, signed posters, or even a cameo in a music video. "I think this is where it will eventually go. There is no reason for celebrities to launch tokens right now, whether they are meme coins or utility tokens, but I do think blockchain technology will eventually be widely used by celebrities," said Saunders. (Cointelegraph)