Notcoin founder: Binance and other companies are trying to copy Notcoin's low-cost customer acquisition model

Notcoin founder Sasha Plotinov said that different companies or projects, big and small, are trying to copy Notcoin's success, including Binance. Plotvinov estimates that it costs a company (such as an exchange) $10 to $15 to acquire a customer. But through Telegram games, this cost can be much less than $1. This is not only attractive to companies, but also makes the playing field more level to a certain extent. Plotvinov said that the point-to-earn game model is unsustainable, that is, players are motivated to play games to make money, not because they like playing games. With this in mind, Notcoin has been trying to diversify, including releasing a new Telegram game called "Lost Dogs" in August. Notcoin also recently launched a game called "Not Pixel", which attracted about 17 million new users in a few weeks. In addition, with the support of Notcoin, Helika launched a $50 million Telegram game accelerator earlier this year. (The Block)