Why 85.6% of Gen Z Shoppers Are Flocking to Snapchat Instead of TikTok, Instagram or Facebook
Social media platforms, especially Snapchat, are significantly influencing young consumers' purchasing decisions through creator-driven marketing, with 82% of Gen Z buying products because of influencers. As Facebook declines in effectiveness, brands must adapt to these shifts by fostering genuine connections and embracing creativity in their marketing strategies.
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