PwC Survey Highlights Divergence In Interest Between Asset Managers And Institutional Investors

According to Odaily, a recent survey by PricewaterhouseCoopers (PwC) reveals a notable divergence in interest between asset managers and the institutional investors they serve, particularly concerning digital assets and tokenization. The survey highlights a significant gap in the area of tokenized money market funds. While 40% of institutional investors currently hold or plan to hold tokenized money market funds, only 24% of asset managers offer or intend to offer these funds. In addition, the survey indicates that asset managers may overestimate investor interest in the tokenization of hedge funds and private debt. Asset managers view private debt as an ideal area for tokenization, with 31% expressing interest, yet only 24% of investors share this enthusiasm. Both asset managers and investors agree that private equity is the most attractive area for tokenization. The report also explores which digital assets have seen the highest demand over the past 12 months and which assets investors are most interested in over the next two to three years. Asset managers report that cryptocurrencies have been slightly more popular among them (57%) compared to institutional investors (54%), with security tokens ranking fourth at 41%. Looking ahead, investor interest in cryptocurrencies is expected to surpass other digital asset types, with 62% showing interest. Investments in digital asset companies rank second at 46%, while security tokens fall to sixth place at 25%. The survey included responses from 264 asset managers and 257 investors, with more than half of the participants managing assets exceeding $10 billion.