Mark Palmer, senior analyst at The Benchmark Company, told Yahoo Finance this week that the rally will be driven primarily by institutional investors, who will continue to increase their interest in Bitcoin in the coming years. Mark Palmer cited the price of gold for comparison. Gold prices began to soar in the early 2000s when investors and pension funds began buying gold exchange-traded funds (ETFs). This development opened the door for gold to become a more mainstream investment, and gold prices have risen 845% since the beginning of the century, he explained, "The reality is that there are a lot of underinvested pensions. Bitcoin is a non-correlated asset with a lot of potential upside. Therefore, it makes sense to add a portion of Bitcoin to the portfolio. If this continues and we continue to see institutions find ways to include Bitcoin and cryptocurrencies in their portfolios, then this will greatly increase demand for Bitcoin, and that's how you push prices up." (businessinsider)