Binance achieved unparalleled growth in 2024, attracting $21.6 billion in user deposits, according to DefiLlama. This figure represents nearly 40% more inflows than the next 10 ranked crypto exchanges combined. Regulatory advancements, the approval of Bitcoin ETFs, and record-breaking trading volumes have cemented Binance's position as the industry leader.Richard Teng, CEO of Binance, expressed gratitude to the exchange's expanding user base of nearly 250 million, saying, “2024 has been a landmark year for the crypto industry, and we are incredibly grateful to our users who continue to trust Binance as their preferred platform.”Institutional Investors Drive Deposits HigherThe surge in average Bitcoin deposits—from 0.36 BTC in 2023 to 1.65 BTC in 2024—underscores growing institutional involvement in the crypto sector. Similarly, USDT deposits saw an exponential increase, reflecting interest from corporate investors. Reports from CryptoQuant credit Binance as the leading platform in this institutional wave, showcasing the platform’s appeal to professional traders.Bitcoin ETFs and Market GrowthThe introduction of Bitcoin ETFs in key markets like the U.S., Brazil, and Australia has further propelled institutional inflows. These ETFs have surpassed gold ETFs in net inflows, driving a broader rally in Bitcoin prices and reinforcing crypto’s integration into mainstream finance.