Starbucks Opens Up Its Blockchain-Based Loyalty Program and NFT Community to First Beta Testers

Starbucks Serves Up Its First Premium NFTs at $100 a Pop

Starbucks Polygon NFTs Are Already Selling for Thousands

Starbucks Odyssey is still in closed beta but early adopters are already flipping the NFT stamps for nearly $2,000 apiece.

Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program

The test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.

Can Starbucks Bring Web3 Into the Mainstream?

What corporate Web3 initiatives can learn from the announcement of Starbucks Odyssey.

Polygon (MATIC) Regains Footing With Starbucks Partnership News

Starbucks and Polygon have announced a partnership. MATIC has broken out from a descending resistance line.

Why Starbucks Partnered With Polygon For Their NFT Loyalty Program

Starbucks will work with the Ethereum second layer solution Polygon on their non-fungible token (NFT) loyalty program, called “Odyssey”.

Starbucks to Offer NFT-Based Loyalty Program Alongside Polygon

The multinational coffeehouse chain has unveiled Starbucks Odyssey, allowing customers to purchase digital collectible stamps in NFT form that offer benefits and immersive experiences

Starbucks launches Web3 rewards program to attract new customers

"This will create a whole new set of digital network effects to attract new customers and grow existing customers in our core retail stores," Starbucks interim CEO Howard Schultz said.

Starbucks teases Web3 rewards program to attract new customers

“This will create an entirely new set of digital network effects that will attract new customers and be accretive to existing customers in our core retail stores,” said interim CEO Howard Schultz.

Starbucks announces NFT initiative as union-busting controversy continues

Starbucks announced plans to get into the NFT business, then fired a union leader the same day.