JuCoin is rebranded as Ju.com

JuCoin, a cryptocurrency exchange founded in 2013, announced today the completion of its rebrand, officially launching as Ju.com. This rebrand, centered around the slogan "Rewrite I[J]mpossible," features a new J symbol, transforming "IMPOSSIBLE" into "I'M POSSIBLE," visually embodying the platform's mission to "make the complex simple and the impossible possible." Ju.com's long-term development philosophy is "Point. Click. Trade." This slogan represents the platform's core positioning: making blockchain interactions as natural and intuitive as everyday computer operations. Over the past year, Ju.com has experienced rapid growth, with over 50 million registered users in over 100 countries, an average daily trading volume exceeding US$5 billion, and a global community of 26 million. In conjunction with the rebrand, Ju.com has launched dedicated trading areas for US and Hong Kong stocks and an early bird subscription zone. Additional features, such as decentralized asset custody, are planned for release soon, further expanding the user investment and trading experience. "This brand upgrade is a comprehensive overhaul shaped by user feedback, designed to enhance the overall experience across both web and app platforms," ​​said Sammi Li, CEO and co-founder of Ju.com. "We hope to make crypto finance an everyday service accessible to everyone through our 'one-touch, one-click transaction' philosophy."