Bitget, in partnership with World Cup champion Julián Álvarez, released a promotional video outlining the UEX strategic vision.

Bitget recently released a new series of promotional videos starring World Cup champion Julián Álvarez, vividly interpreting its Unlimited Asset Exchange (UEX) concept through football culture. The videos visualize the complex logic of asset allocation as a stylized football equipment store, transforming diverse assets such as crypto assets, tokenized stocks, gold, and forex into sporting elements like footballs, shin guards, and boots. This intuitively conveys the core strategic intent of "one-stop trading of global quality assets," helping users allocate funds more efficiently across different asset classes. Bitget's Chief Marketing Officer, Ignacio Aguirre, stated, "Just as professional football players need the most suitable equipment in the same professional venue, Bitget provides traders with seamless access to diverse assets within a single platform. Compared to traditional trading methods that require frequent platform switching, UEX emphasizes the integration of asset coverage, execution efficiency, and operational flexibility, and this convenience itself is a competitive advantage."