Base, the self-custodial wallet and on-chain app ecosystem developed by Coinbase, is undergoing a strategic pivot toward a trading-first approach. Since its launch in July 2025, the Base app has attracted hundreds of thousands of users engaging in activities ranging from trading and saving to building and spending on-chain. Base App Shifts to Trading-First Vision While Maintaining Mini Apps and Creator Coins Jesse Pollak, the creator of Base, announced the shift, detailing how the app will now prioritize driving demand and distribution for all types of tradable assets. The move reflects feedback from users who indicated that the initial version of the app placed too much emphasis on social features, leaving the full breadth of on-chain assets underserved
source: https://beincrypto.com/base-app-trading-strategy-pivot/