1 million users in 24 hours How did MemeCoin Dogs on TON do it?

Jessy, Golden Finance

It took less than 24 hours to reach one million users. The speed at which the MEME token Dogs on TON spreads is amazing.

At present, its gameplay is still very simple. Users only need to follow the Dogs Bot, and the Bot will airdrop Dogs tokens to users based on the user's Telegram account. At present, the token is just a string of numbers in the Dogs Bot, and it is still unknown when the token will be actually distributed to the user's wallet.

For projects on TON and Telegram, the time to achieve "one million" and "one hundred million" users is getting shorter and shorter. Golden Finance chose to analyze why Dogs could reach 1 million users in such a short time, and also wanted to find out from it what stage the combination of Telegram and TON has reached, and the next development direction of the projects on TON.

Simple gameplay + invitation rebate = viral spread

According to the official news of the project, the Dogs Meme Coin was inspired by the puppy Spotty drawn by Telegram founder Pavel Durov at a charity auction to support an orphanage. Spotty is currently the unofficial logo and main mascot of VK, another social platform founded by Durov. The project believes that this image is the most suitable Meme Coin for Telegram.

This reminds people of the Meme Coin created by Tomask's dog Floki. Meme coins with celebrity-related pet images as the core have proven to be successful. Choosing a pet related to the founder of Telegram may also be the first step to success.

Why did Dogs break through 1 million users in less than 24 hours? The model of being simple enough + inviting new users to rebate is destined to achieve viral spread. On July 10, Golden Finance reporters saw the invitation link of Dogs in various Telegram groups and dialog boxes between friends.

You only need to follow the Bot created by Dogs in Telegram, and the Dogs rewards that users can get will be automatically calculated according to their Telegram

accounts. Golden Finance reporters can get more than 800 Dogs with a TG account that has been registered for less than two months. According to the pictures posted by users on social networks, the median number of Dogs that users can get is about 3,000.

Click on the Dogs Bot interface and you will find that the project is very simple. The largest part of the entire page is the number of airdrop tokens "Dogs" owned by the user. There are only three buttons on the interface. "Home" allows users to return to the homepage, "Leaderboard" allows users to see the rankings of all users, and "Friends" is the friend invitation interface. (Dogs project link: https://t.me/dogshouse_bot/join?startapp=LE1Cp1OFQziF7Frz1wzMPA)

It is simple enough, and there is no link to the "TON" wallet function yet. For users, there is almost no threshold to quickly participate in the project. Especially Web2 users, most of them do not understand digital currency, but because the project is in its early stages, encryption-related operations have not yet been connected. For these users, the operation is to experience a Web2 applet.

There are rewards for inviting friends, and users can see the token rankings of all users. This is a very traditional and effective Web2 product marketing and promotion method.

It is foreseeable that after accumulating a certain amount of users, Dogs will begin to slowly implant encryption-related functions, and access to wallets may be the first step. With traffic, a Meme itself will become an important brand in the encryption industry. With traffic and brand, it will be much easier to do more in the encryption industry. This can be seen in Shib's development path after becoming a top Meme Coin - decentralized exchanges, second layers, etc.

Web2 gameplay of traffic monetization is no longer suitable for Web3

Currently, the embedded integration of TON and Telegram has been very in-depth. Whether it is Telegram BOT on TON or the pure Web2 Telegram applet, after encompassing a large amount of traffic, it still takes the path of traffic monetization. It is reported that the main monetization path of Telegram Mini app is still selling advertising space.

Through Dogs, which has accumulated more than 1 million users in less than 24 hours, we can see that the TON-Telegram ecosystem is in a period of great explosion. Whether it is Bot or Mini Dapp, the technical implementation is also very easy. During this period, there were many duplicate projects. For TON projects that want to break through, having a good idea is more important than the technology itself.

The short-term success of Dogs has once again confirmed that Telegram is a huge traffic pool. Projects are equipped with TG and basically do not need to worry about traffic. The current big problem is that if the Web3 project still has the traditional Web2 thinking, with the help of TG, to generate traffic, and then monetize the traffic and sell advertisements, it is not much different from Web2, let alone innovation.

How to make a real Web3 product after relying on TON and Telegram to obtain a large amount of traffic, and give full play to the spirit of Web3 to protect private property, confirm personal data rights, etc., may be able to produce a revolutionary encryption product.

This is not only something that Dogs needs to think about, but also other projects in the TON ecosystem and TON itself need to think about and explore issues, which also determines the future development direction of TON.