The Spanish soccer giant Atletico Madrid has confirmed that the club will feature crypto firm WhaleFin as its kit sponsor for next season.
As announced by the Spanish club on its website, Amber Group has now become the team’s official global and main partner.
With offices all over the globe, Amber Group is a large digital assets company with “WhaleFin” as its flagship platform. As per the deal, WhaleFin will feature next season on the front of Atletico’s kits.
Atlético de Madrid is one of the biggest soccer names in both Spain and the world, being behind only Barcelona and Real Madrid domestically. The club currently plays in LaLiga, the country’s top flight, which it became the champion of just one season ago.
Related Reading | Bitcoin Supply Still Not Underwater Enough For Historical Bear Bottom Zone
“Today is a significant day for the future of Atlético de Madrid, as we join forces with a global leading company in the digital finance space,” said Miguel Ángel Gil, Chief Executive Officer of Atlético de Madrid. “This partnership aligns with our desire to evolve digitally and being able to offer better, more superior digital experiences to our fans.”
The contract penned between Amber Group and Atletico is valid for a 5-year period, and according to Spanish sports business outlet 2Playbook, the deal is reportedly worth €42 million (about $42.26 million) per year.
In addition to a feature on the kits, WhaleFin will also serve as the preferred crypto gateway for fans of the club, and will provide fan experiences in the metaverse.
Related Reading | The FED Measures Inflation In Bitcoin Terms, Tries To Fool The General Public
Amber Group COO Michael Wu said, “this multi-year partnership is a monumental moment for Amber Group, and we are proud to be partnering with Atlético de Madrid, one of the top football clubs in Spain and Europe. This partnership celebrates our shared values in teamwork and community-building which are resonant in both the world of sport and crypto finance.”
Crypto sponsorships aren’t anything new in the soccer world. Last year, the English club Watford made Dogecoin its sleeve partner. The top Italian club Juventus has also penned a sleeve deal with the derivatives exchange Bitget.
At the time of writing, Bitcoin’s price floats around $19.7k, down 2% in the last seven days. Over the past month, the crypto has lost 26% in value.
The below chart shows the trend in the price of the coin over the last five days.
The value of the crypto seems to have been sliding down in the past few days | Source: BTCUSD on TradingView
Featured image from atleticodemadrid.com, chart from TradingView.com
AstraZeneca partners with AI firm Absci in a groundbreaking $247 million venture to develop advanced cancer-fighting antibodies, marking a significant stride in AI's integration with healthcare research.
YouQuanDespite the fall of FTX and SBF, a leading donor of last year, it seems the industry isn't leaving Washington
AlexJimmy Stewart's voice revived through AI narrates a bedtime story on Calm, blending tradition with innovation. Respeecher's ethical approach underscores the delicate balance between technological progress and respect for legacy voices.
JoyRep. Patrick McHenry, a notable supporter of the cryptocurrency industry, has declared his retirement, concluding his current term in January 2025.
AaronIn 2023, Ethereum's Layer 2 networks see heightened user engagement and strategic advancements, yet their token values remain incongruent with the sector's overall growth.
YouQuanDogecoin, the internet's favourite canine-inspired meme currency, may be poised for a pivotal role as a payment option on X (formerly Twitter).
AaronNostr Assets Protocol refutes claims, reaffirms commitment to empowering developers and innovating financial applications in the Lightning Network and Nostr ecosystem.
Hui XinSouth Korean students across primary, middle, and high schools are redefining their knowledge of digital assets, including Non-Fungible Tokens (NFTs) and blockchain. The recent educational initiative aimed at these young minds has not only elevated their comprehension but also enhanced their ability to transform personal thoughts and content into valuable assets through assetization.
JoyIBM, a stalwart in software and IT consulting, is making waves in the web3 space with the introduction of the Hyper Protect Offline Signing Orchestrator.
AaronCoinbase Wallet's latest feature simplifies cryptocurrency transfers by allowing users to send money through shared links on multiple platforms, including messaging apps and social media.
Joy