FTX Buys Super Bowl Spot to Promote Cryptocurrency to 92 Million TV Viewers

Cryptocurrency exchange FTX has secured advertising space for one of the most watched events in the United States, the NFL Championship Game, which will take place in February 2022.

According to Bloomberg, FTX purchased an ad spot in this year’s Super Bowl with the motivation of promoting cryptocurrencies to a broad audience.

Without exception, the Super Bowl is the most-watched TV show of the year, accounting for 28 of the 30 most-watched shows in U.S. television history.

FTX Exchange founder and CEO Sam Bankman-Fried has made football one of the focal points of his marketing strategy, citing sports as the fastest-growing customer segment in terms of cryptocurrency adoption. He said:

"There's no bigger, more mainstream event to share a message like this than the Super Bowl."

While the content of the ad and how much FTX paid were not disclosed, NBC is pricing $6.5 million for next year's Super Bowl spot. In the 2021 event, the price tag for a 30-second ad is $5.5 million.

The last event drew an average of about 92 million TV viewers.

With brands including Hyundai, Pepsi, Coke, and Budweiser opting out of the Super Bowl in February, advertisers shifted gears for companies that thrived during the pandemic. , a new player who became a Super Bowl LV advertiser for the first time left room.

These include fast food and delivery services (Chipotle, DoorDash), e-commerce (Vroom), job search services (Indeed, Fiverr), and even home improvement brands (Scotts Miracle-Gro, Hellmann's). With interest in cryptocurrencies soaring as people start working from home during the pandemic, it's only fitting that a cryptocurrency exchange joins the lineup for the upcoming event.

In June, FTX struck a long-term partnership with seven-time Super Bowl champion Tom Brady and Brazilian supermodel Gisele Bündchen, which includes equity in the company and payments in cryptocurrencies their service.

FTX also became the official sponsor of Major League Baseball in June this year. In addition, in March this year, the home stadium of the Miami Heat was named FTX Arena for 19 years.

During last week’s Miami Heat season opener, FTX gave away $500 in cryptocurrency to every spectator seated in a section of FTX Arena.

Coinbase has also followed FTX into sports-related sponsorships and signed multi-year deals with the NBA and WNBA as their exclusive cryptocurrency platform partners.

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