Leading cannabis testing facility in the U.S. hops on the metaverse train

As the cryptocurrency sector expands, giving rise to the popularity of the metaverse with it, companies have recognized potential opportunities that the virtual space can offer to their business and customers, including some in the cannabis industry.

One of the companies hopping on the metaverse train is ACS Laboratory, the largest hemp and cannabis testing facility in the eastern United States, which is planning to enter the metaverse in Decentraland (MANA), the company said in a press release shared with Finbold on September 28.

Indeed, ACS Laboratory is joining the decentralized virtual reality platform’s ‘Automatic Slims Metaverse Marketplace’ powered by the blockchain company Blockcity and consisting of four floors “of dynamic experiences merging retail, education, and entertainment.”

Host of educational and fun activities

As the company further explained:

“Visitors will find ACS Laboratory on the first floor, where they can leisurely explore the 3D lab or take ACS Laboratory’s Cannabis Quest to learn about the industry and redeem real-world prizes.”

In the lab, visitors will be able to learn what is included in creating unique cannabis strains. In contrast, the Cannabis Quest will offer activities such as pop quizzes and winning virtual prizes.

On the second floor, visitors will witness cultivation, extraction, and edibles processing stations, complete quizzes for more points, as well as purchase cannabis brands’ non-fungible token (NFT) collections.

According to the company, other activities will include “treasure hunts, influencer podcasts, live-streaming music events, health and wellness company interactions, and digital brand activations.”

Commenting on the development, ACS Laboratory’s President and CEO Roger Brown said:

“The metaverse is a new and exciting medium for cannabis users to learn more about products, how they affect their body and how finished goods are made. We are proud to be part of the cannabis metaverse community and look forward to harnessing this medium for cannabis compliance.”

Hemp in the cryptoverse

Cannabis in the metaverse is not a new concept. In mid-June, the American rapper Snoop Dogg filed an application with the United States Patent and Trademark Office (USPTO), covering aspects such as virtual cannabis, pre-rolled hemp cigarettes, and other smoking goods.

Meanwhile, legal cannabis production is also one of the industries onboarded by the collaborative blockchain platform run by the crypto project VeChain (VET) and Canadian software-as-a-service (SaaS) company TruTrace, the others being food, apparel, and pharmaceuticals.