Coca-Cola has launched a unique collection of NFTs on the Base blockchain, bringing together renowned artworks and the iconic Coca-Cola bottle.
The NFT series, known as the Masterpiece collection, includes both classic masterpieces like "The Scream" by Edvard Munch and "Girl with a Pearl Earring" by Johannes Vermeer, as well as contemporary works by emerging talents like Aket and Vikram Kushwah.
Minting for these digital collectibles is currently open and will conclude in just 2 days, with prices ranging from 0.0011ETH to 0.014ETH.
The Masterpiece Global campaign by Coca-Cola featured these artworks, and now they take on a new dimension as digital collectibles, accessible to art enthusiasts participating in Onchain Summer.
Aket, a featured artist from France, shares his perspective on the brand's impact: "Coca-Cola is a super important generational marker. Their advertisements encourage us to live our dreams every day."
This sentiment reflects the enduring influence of Coca-Cola's narratives, transcending time and inspiring creativity across generations and cultures.
In the "Masterpiece" collection, Coca-Cola acts as a curator, weaving a narrative that celebrates artistic diversity and transcends borders.
One artist, Fatma Ramadan from Egypt, expresses her pride in being part of this collection: "I'm proud to be a part of Masterpiece because my work will be shown alongside a diverse group of artists from different countries."
What is Onchain Summer?
Base's Onchain Summer is an exciting multi-week event coinciding with the public release of their mainnet.
This multi-week event aims to showcase partner dApps in the areas of digital art, music, and gaming.
The event has already attracted significant attention, with assets valued at over $100 million being transferred by developers and users to the Base ecosystem in anticipation of this milestone.
Coinlive previously reported on the launch of the Onchain Summer event.