Wider Exposure for Crypto.com as the FIFA World Cup begins.

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The sports business and bitcoin exchange Crypto.com have become increasingly involved over time. Following deals with the Los Angeles Kings, LA Lakers, LA Clippers, Paris Saint-Germain, and the FIFA World Cup, the exchange has partnered with the tournament as an official sponsor.

The massive sporting event of this year is scheduled to take place in Qatar from now until December 18. The exchange first released a statement about the sponsorship on March 23, 2022.

FIFA’s Chief Commercial Officer, Kay Madati, said: “There is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football. Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events, and iconic venues across the world.

Through the sponsorship, will Crypto.com receive more exposure?

The location of the competition and the broadcast from the stadium will both bear the logos of Crypto.com. 32 teams from five confederations will battle for the grand prize as the World Cup gets underway today. However, the arrangement would support the global development of the “beautiful game,” according to FIFA’s Chief Commercial Officer Kay Madati.

The partnership, in the opinion of Kris Marszalek, co-founder and CEO of Crypto.com, will raise awareness of Crypto.com on a global scale.

From 50 million users in May, Crypto.com has grown to over 70 million users, and it has been selected as the official partner of the 2022 FIFA World Cup. However, it demonstrates the industry’s continued interest and room for expansion.