Author: Santiago Roel Santos; Translator: Tim, PANews
The Price and Adoption Paradox
Crypto adoption will continue, but market prices may not recover for a long time.
This contradiction between the accelerating adoption and the lagging market prices is not a flaw, but a necessary characteristic of the current stage of crypto market evolution.
If you look at the crypto market from a ten-year perspective, its prospects are very attractive. However, maintaining this long-term perspective is psychologically challenging. You should be prepared to watch adoption rates expand while prices stagnate or slowly decline; you should also be prepared to witness others profiting in other areas (artificial intelligence, stocks, or the next hot trend) while the crypto space seems to be forgotten.
It will feel very unfair, and the process will be agonizing.
However, price lag is inevitable. Fundamentally, many crypto assets shouldn't have enjoyed their previous valuations. The market doesn't care about actual adoption until prices crash and then it does. Adoption proliferation breeds bubbles. Early adoption can actually create bubbles. This is the growing pain of value discovery; when real demand can't support inflated valuations, the market will recalibrate, which is essential for long-term healthy development. When crypto infrastructure achieves large-scale adoption, it becomes clear that external investment far exceeds actual demand. Adoption proliferation will be a stress test of business models, not a validation of value. Some projects will perish in obscurity, while others will survive, but their valuations will be far below the vision painted at their peak. Cryptocurrencies are gradually fading from the spotlight, becoming less prominent. They're going from exciting to mundane, but this is a necessary step in the process of maturing from hype. This is a good thing. This isn't the first time this has happened. During the dot-com bubble burst, the Nasdaq plummeted by about 78%, while the number of internet users tripled and broadband infrastructure was deployed across the board. It took the market years to recover, but now the internet has quietly reshaped the world, and while investors are still licking their wounds, software has already "swallowed" the world.

Infrastructure technology will not reward short-sighted investors.
When infrastructure prevails, who will be the real winners?
The shift in market phases will make many participants uncomfortable. Those builders who have poured years of effort into maintaining open-source codebases will witness other companies copying their achievements and reaping most of the economic benefits; native crypto venture capital firms that invested in infrastructure early on will see traditional venture capital firms gain more value; retail investors who buy tokens instead of equity may feel marginalized, as companies benefit from the ecosystem network but do not return the corresponding value to token holders.
... Some problems are structural, while others are self-inflicted. The market is adjusting itself. Open networks will grow rapidly, system incentives will change, and value capture mechanisms will improve, but not all models will survive to benefit from them. Encryption adoption is quietly progressing, but the market hasn't truly taken it seriously yet. It may take years for the market to re-establish value correlations and recognize that cryptography is a core operating system, not just a speculative asset. Price cycles and application cycles are two different things. Price cycles are driven by market psychology and liquidity. Application cycles are driven by practical value and infrastructure. They are related but not synchronized. Historically, prices have often led applications, which was common in early technological revolutions. Today, applications are taking the lead, while prices are lagging behind. The marginal buyers of crypto assets are currently elsewhere, chasing the AI wave. This phenomenon may continue or reverse, beyond our control. What we can see is that a world without stablecoins, transparent funding channels, and global 24/7 real-time settlement is becoming increasingly unimaginable. The most profound lesson this cycle teaches us is that we must accept that the decoupling between applications and prices can last much longer than expected, and that sustained compounding requires maintaining rationality when patience is lost. This is not a manifesto advocating for HODL (Hope, Build, Die). Many crypto projects will never recover. Some were flawed from the outset, some lacked a moat, and some have been completely abandoned. New winners will inevitably emerge; there will be fallen stars, but also a few true comebacks. A correction is healthy. We are entering a different regulatory and economic environment. This creates opportunities to address long-standing problems: weak product revenue, inadequate asset disclosure, mismatched equity and token structures, and opaque team incentives. If the crypto industry truly wants to become what it aspires to be, it must first become what it should be. I believe anything is possible. My strongest belief is that within the next 15 years, most businesses will adopt crypto to remain competitive. By then, the total market capitalization of cryptocurrencies will exceed ten trillion dollars. Stablecoins, tokenization, user base, and on-chain activity will grow exponentially. Simultaneously, valuation standards will be redefined, existing giants may decline, and unsustainable business models will eventually be eliminated. This is healthy, and necessary. Cryptocurrencies will eventually disappear. The more a company makes cryptocurrency the core of its product, the more fragile its business model tends to be. True long-term winners will deeply embed it into their business processes, payment systems, and balance sheets. Users shouldn't be aware of the existence of crypto technology, but should directly experience the faster settlements, lower costs, and fewer intermediaries it brings. Cryptocurrencies should be pure and "boring." When capital tightens, the era of rampant airdrops, subsidy-driven demand, unreasonable incentives, and excessive financialization will come to an end; this is simply another inevitable historical cycle. My basic judgment is simple: crypto applications will accelerate their adoption, prices will readjust, and valuations will return to rationality. Crypto is a long-term trend, but this absolutely does not mean that the tokens you hold will necessarily appreciate. Who is ultimately capturing the value of crypto technology? The underlying technology primarily benefits consumers by lowering prices and improving the experience. Secondary beneficiaries are companies that upgrade their systems to take advantage of cheaper, faster, and more programmable infrastructure. This theoretical framework raises some uncomfortable but necessary questions: Visa or Circle? Stripe or Ethereum? Robinhood or Coinbase? A basket of Layer 1 protocols or a user aggregator? A basket of Layer 1 protocols or DeFi? A basket of Layer 1 protocols or DePIN? DeFi or traditional financial stocks? DePIN or infrastructure stocks? This isn't an absolute either/or choice; diversified investment strategies are also viable. The question lies in relative value and relative performance: who will capture the residual value created by blockchain? I tend to favor traditional and hybrid companies that access open settlement channels to reduce costs and increase profit margins. History shows they often benefit more than the infrastructure itself. However, it must be emphasized that every theoretical framework has exceptions. What I Believe, and What I Don't Believe: I do believe that networks with genuine demand will eventually be monetized, as the internet has proven. Facebook, too, took years before it commercialized. I'm convinced that the value of some Layer 1 networks will be validated as they develop, eventually matching their valuations. But I also believe that most will struggle to acquire users and find sufficient value to support them. I believe the gap between winners and losers will widen further, and distribution, market entry strategies, user relationships, and unit economics will be far more important than first-mover advantage. A common misconception in the crypto space is overestimating the early advantages of technological leadership while underestimating other factors needed for subsequent development. Back to Reality I'm not particularly optimistic about price action over the next few years. Adoption will continue to rise, but prices could fall further, potentially exacerbated by broader stock mean reversion and a cooling AI hype cycle. However, patience is a major advantage. I am bullish on the Encryption-as-a-Service model. I am bullish on companies empowered by encryption. I am bearish on over-financialization. I am bearish on failed unit economics. I am bearish on over-construction of infrastructure. Protecting principal has become crucial. Cash is undervalued: not for its returns, but for the psychological immunity it provides. It allows you to act decisively when others cannot. The market has entered a fast-paced and increasingly impatient era. Today, having a longer time horizon than most participants is a substantial advantage. Professional managers must frequently rebalance their portfolios to prove their worth. Faced with increasing life pressures, retail investors are increasingly chasing short-term trends. Institutional investors, too, will inevitably declare cryptocurrency dead once again. Gradually, more traditional companies will adopt crypto technology, and more balance sheets will be connected to the blockchain. One day, when we look back on this period, everything will seem so clear. The signals are everywhere, but unwavering conviction often seems effortless only after prices have risen. Until then: wait for the pain to arrive. Wait for sellers to cut their losses, wait for faith to crumble, but we haven't reached that stage yet. Don't rush into action; the market will continue to fluctuate, life goes on, spend more time with those you care about. Don't let your portfolio become your entire life. The crypto world will operate silently, whether the market is in the shadows or in the bright light. Good luck to everyone.