Arsenal Teams Up With Bitpanda as Austrian Crypto Platform Rolls Out UK Expansion

Bitpanda Becomes Arsenal’s Official Crypto Trading Partner With Multi-Year UK Launch

Bitpanda has kicked off its UK expansion by signing a multi-year deal with Arsenal Football Club, becoming the team’s Official Crypto Trading Partner.

The partnership will see Bitpanda branding displayed at Emirates Stadium starting with Arsenal’s first home match against Leeds United on 23 August, as well as across the club’s digital platforms.

Fans can expect immersive experiences, exclusive events, and opportunities to meet club legends, alongside educational initiatives aimed at boosting crypto literacy.

Eric Demuth, Bitpanda’s Co-Founder and CEO, said:

“We’re launching in the UK with strength, scale, and ambition. Arsenal is more than a football club. It’s a symbol of excellence, heritage, and loyalty. That’s exactly the kind of brand we want beside us as we enter one of the most important markets in global finance and help more people set and achieve their financial goals.”

Juliet Slot, Arsenal Chief Commercial Officer, added:

“We’re excited to welcome Bitpanda to our Arsenal family as the latest global brand to join our diverse stable of partners. They share our ambition and our drive to always move forward.”

Why Bitpanda Is Betting Big On The UK Market

Following approval from the UK Financial Conduct Authority (FCA) in February 2025, Vienna-based Bitpanda is now offering British investors access to over 600 crypto assets, including Bitcoin, Ethereum, stablecoins, and other tokens.

The platform already serves more than 7 million users across Europe and holds multiple licenses, including Austria’s Financial Market Authority, Germany, and Malta, positioning it among Europe’s most regulated crypto platforms.

Eric Demuth highlighted the market potential:

“The UK is a global financial hub and home to financially savvy and tech-savvy investors. Demand for crypto assets is growing rapidly, and we are here to serve it. We believe the UK will become one of our largest markets over the next two years, and our goal is simple: to be the best, safest, and most comprehensive way to invest in crypto assets in the UK.”

Expanding Services Beyond Retail Investors

Bitpanda is also bringing its B2B arm, Bitpanda Technology Solutions (BTS), to the UK.

BTS provides white-label integration services to banks, fintechs, and crypto platforms, already partnering with institutions such as Deutsche Bank, Société Générale, Raiffeisen, and LBBW.

The service enables financial firms to enter the crypto market with institutional-grade infrastructure, a feature that few competitors offer at this scale.

Pantelis Kotopoulos, UK Country Director, said:

“UK investors deserve a platform that matches their ambition, and at Bitpanda, we’ve built a platform that does exactly that. We’re here to offer a real alternative – with more assets, a better and more intuitive user experience, and zero tolerance for shortcuts.”

Positioning Against Competitors In The UK

Bitpanda enters a competitive UK market with established players such as Coinbase, Robinhood, Bitstamp, eToro, Revolut, and Gemini.

The platform distinguishes itself by offering the largest crypto asset selection in the UK and exclusive crypto indices.

Its strict regulatory compliance and institutional-grade infrastructure aim to appeal to both retail and professional investors seeking security and reliability.

Bitpanda is using its wide range of crypto assets and high-profile partnerships, such as with Arsenal FC, to establish itself as a strong competitor in one of Europe’s major financial markets.