Black Amber Web3's first S-level variety show — is there a full-chain DeFi show coming out?

When the camera is aimed at the crypto industry, Web3 also has its own entertainment industry script.

On April 19, the AMA themed "Entertainment Industry × Web3: The Wealth Creation Frontier of Film and Television and Imagination of Breaking the Circle" jointly initiated by Twinkle × Golden Finance opened as scheduled at X Space. The event revolved around the investment and behind-the-scenes story of the short play "Black Amber", focusing on the new narrative experiment of "PicWe × Entertainment Industry on the Chain". The nearly two-hour live broadcast attracted thousands of viewers to watch the barrage, and the peak of popularity once rushed to the hot topic list of the crypto sector.

This AMA is co-organized by Twinkle, PicWe, Jinse Finance and OpenZk Network. The guests on stage include:

Bidu—PicWeChat’s official ambassador in the Chinese-speaking region, a “DeFi veteran” who has been deeply involved in the liquidity track;

• PicWe Head of Chinese Area•Golden Turtle Husband — Responsible for the Chinese community ecology and market linkage;

• Mi Qiu—Starring actor of "Black Amber", senior content planner and investor;

• Mr. Bai— A top KOL in the crypto market, good at capturing macro sentiment;

Host Qa Ge Bi Fu uses a rhythm full of variety to cut the conversation into a series of tense scenes, with both hard facts and jokes.

Q1: The market is like ice and fire ⸺ DeFi How else can we play?

【Qiegebifu】：Welcome all guests! Let’s ask Mr. Bai openly: In today’s bear market, do you think it is a brave counterattack or a doomed pit to engage in “entertainment on the chain”? Is Web3 really suitable for entertainment? Where is the user sentiment?

【Mr. Bai】

First throw out a few industry insights:

1. In the past 18 months, a large number of OGs have cashed out and left the market, and they have been replaced by new funds, traditional CPs, and content teams.

2. Compliance is accelerating, and compliance also means “storytelling” - who can tell a good story, Whoever wins will occupy the mind.

3. The essence of entertainment is attention arbitrage . The colder the market, the more scarce the emotions, the easier it is to be ignited by high-quality content. "Entertainment on the chain" is not financial stimulation, but to tear down obscure barriers and let Web2 users naturally step into the chain with interest and emotion. Scripts, characters, conflicts, these "cultural elements" are the safe channels for DeFi to shake hands and talk with the general public.

Q2: DeFi 2.0's incremental story, How should it be said? 

【Qia Ge Bi Fu】：The question is thrown to Bi Du:  PicWe is a typical DeFi project,  but it went to invest in short dramas. Where does "Black Amber" land on the narrative chessboard?

【Bi Du】

PWe wants to solve the core problem of **"liquidity tearing"** in the cross-chain ecosystem:

• Usually, a cross-chain exchange has to jump multiple bridges, and there is also the worry that the bridges will be hacked. 

• User experience is fragmented,  With low asset retention rate, it is difficult for DeFi protocols and full-chain liquidity to truly scale and explode. "We wrote the profound contract logic into three lines of dialogue and hid 'one signature across three chains' in a prop. Telling stories is to make more people understand the 'technical dividend'." We are not simply sponsoring, but combining the "playability" and "visibility" of DeFi 2.0. "Good technology requires good narrative. "Black Amber" gives DeFi its first "lens grammar." - PicWe Q4: What kind of Web3 does Twinkle want to be? Entertainment platform?

  【Qiege Coin】：KK, what exactly does your platform look like? How should the audience participate?

    【Twinkle】  

  Twinkle =｢Movie-level content × on-chain tasks × points economy｣｡

  • Phase 1: Breaking the circle with short dramas, testing the closed loop of "watching dramas + tasks".

  • Phase 2: Variety shows, talk shows, and interviews are launched online one after another, Integrate on-chain voting and airdrop Easter eggs.

  • Phase 3: Open Creator Studio, encourage community KOLs to lead projects and co-build IPs.

  User path example:

  1. Follow "Black Amber" - complete the on-chain signature task and receive WEUSD or NFT peripherals;

  2. Use Star points to participate in role voting;

  3. Use points to exchange for priority viewing codes for the next season, or exchange for airdrops for cooperative projects.

  Q5:When filming "Black Amber", Do you prefer "hard advertising" or "plot implantation"? 

  【Qiege Coin】：The audience is curious, will the screen be full of ads?

  【Twinkle】

  We insist on "hidden pattern implantation":

  The key props are embedded with the QR code of the on-chain task;

  • Drama watchers:  Give them a complete audio-visual experience;

  • The brand logo is only used as background display;

  • The audience scans the QR → Jump to the wallet → Sign to complete the task, and the whole process will not be interrupted.

  Target users:

  Airdrop party: Easter eggs are embedded in the play to ensure revenue drive;

  PotentialBuilder: Open binary innovation license, guide into the co-creator ecosystem.

  Q6:What is the ideal "breaking circle" standard? 

  【Qiege Bifu】：Playback volume? On-chain behavior?  UGC? How do you measure it?

  【Twinkle】 

  Three axes :

  1. Best-selling data : The first drama targets 1,000,000 plays + 50,000–100,000 on-chain addresses;

  2. Social communication : 3,000–10,000 UGC short videos, with more than 30M exposures through natural diffusion;

  3. Co-construction by creators : 30+ KOLs, 10+ project parties deeply implanted, forming a "content wheel".

  Q7-9: Web3 What is it like to be a part of a drama?

  【Qiege Coin】：Mi Qiu, as the lead actor, what do you think of "insiders shooting a drama on the blockchain"?

  【Mi Qiu】

  • The filming started at 4 a.m. in Hengdian: the block time is recorded in seconds, the scene time is recorded in minutes, and the same high-frequency rhythm.

  • The efficiency of the crew: the director writes the contract by splitting the scenes, the actor scheduling is like executing transactions, and everyone is in "high concurrency".

  • On the blockchain outside the play : After work, all actors scan the code to receive the Star "work badge NFT" and confirm their own roles on the chain. I define Web3 entertainment in three words: co-creation , leaving traces, sharing.

  "On the chain, every rehearsal can leave evidence, and every feedback can be quantified, which is something that traditional film and television cannot provide."

  Q10: Brief introductionPicWe

  【Qiege Coin冨】：Coin poison, Why are you willing to go to the theater in person? Why does PicWe invest in short dramas?

  【Coin Poison】

  • Personal: "I want to be on camera too? Life needs an extra archive. Filming "Black Amber" allowed me to see the infinite space of combining content and protocols."

  • Project: Good technology also requires good lenses. The conversion rate of traditional advertising has declined, and stories are the biggest leverage. In short: " DeFi needs a sense of brand, and content needs value-added points, Both parties hit it off immediately.”  

  Q11-14: What is the sponsorship cost this time?  Why choose “Hong Kong-style Web3 short drama”? 

  【PicWe Chinese Region Manager•Golden Son-in-law】

  ●   The cost is confidential,  but it’s more than a top-level KOL promotion,  less than a front-page post on a mainstream exchange Banner. We have buried four on-chain traps: "Hong Kong film style" has a nostalgic filter, and the crime + revenge plot fits the adventurous spirit of DeFi. 1. Liquidity trap: The character exchanges WEUSD in the black market, and the audience can complete the exchange task simultaneously; 2. Debt collection level: The cross-chain Gas cost flashes in the play, and the "one-click cross-chain" demonstration is embedded; 3. Airdrop Easter egg: The signature window pops up randomly when the ending song rolls; 4. Hidden branch line: Unlock the NFT protagonist pistol, and the holder can join the private group.

  Q15-19: Q&A about Twinkle

  【Qiege Coin】：What will Twinkle create in the future?  How to maintain the balance of "playable + profitable + watchable"?

    【Twinkle】

  • Platform positioning:  Web3's "Netflix × B Station × StepN".

  • Incentive model :  Star points first,  After half a year, we will consider tokens depending on the maturity of the ecosystem;

  • Voting mechanism: All roles, brand cooperation, story direction, community signature will determine;

  • Content expansion: Dating variety shows, Werewolf, Tucao conference, documentary… IP library has planned 20+ items;

  • Security and compliance: Wallet access MetaMask + WalletConnect; Copyright uses NFT on-chain confirmation + DRM.

  Q20-22: Audience Questions

  1 Number: When will the variety show be done?

  【Twinkle】Depending on the data of "Black Amber", the S2 variety show will be launched in 60 days at the earliest;   "KOL Ranking" can be opened to decide the guests.

  2 Number: Will the platform currency be issued?

  【Twinkle】No rush, let the Star points run first;   Token needs to wait until the scenario and governance closed loop are mature before launching.

  3 Number: Prefer Web2 or Web3?

  【Twinkle】First use content to attract Web2 people, and then use on-chain tools to retain them; both wheels should be driven.

  4 Number: How do creators join?

  【Twinkle】 provides Creator Studio, and shares Star profits with the project party; proposals for love variety shows, education, and complaints are all available.

  5 Number: How to avoid over-commercialization?

  【Twinkle】 Invisible interactive design ､ Prevent excessive interruptions; user experience always comes before revenue.

  6 Number: Will you cooperate with Web2 stars?

  【Twinkle】 has signed two senior actors, and will open "Celebrity Co-creation NFT" in the future. The community will vote to decide on the list of introductions.

  7 Number: Can the script be about events in the circle?

  【Twinkle】 Yes! "3.12 Incident" and "5.19 Crash" are both in the candidate library, and community secondary creation authorization is open simultaneously.

  8 Number: Platform share?

  【Twinkle】Currently 11 profit models have been designed, including advertising replacement, brand customization, NFT secondary creation, etc.

  【Host Qiege Bifu】

  In 120 minutes, we witnessed a chemical reaction of "lens × protocol": Twinkle wrote "chasing drama mining" into an operating paradigm, and PicWe made "liquidity" no longer cold.

  【Twinkle】

  "On-chain entertainment is not only for watching, but also for earning, learning, and "We are looking forward to the next spotlight, where narrative, protocol, and audience have already merged into one - that is the real group photo of Web3."

  【BinDu】

  "The waves of DeFi will be shot into people's hearts, and PicWe is willing to be the light that shines into the dark." 【PicWe Chinese Region Manager】

  "We look forward to the next spotlight, where narrative, protocol, and audience have already merged into one - that is the real group photo of Web3."

  【What is PicWe?】

  PicWe is a full-chain liquidity infrastructure for DeFi 2.0, with the goal of "full-chain accessible, "Bridgeless direct access" is the core technology. It was first developed on the Movement public chain and received investment and liquidity injection from Movement Labs. In other words, PicWe hopes to become the "liquidity port" connecting Movement with mainstream EVM networks such as Ethereum, BNB Chain, and Base.

  Any chain, any currency exchange: Users only need to sign once to complete asset replacement between multiple public chains, eliminating the tedious cross-bridge steps.

  • Unilateral investment ､ Multi-chain income: LP is no longer forced to repeatedly deploy positions on multiple chains; PicWe aggregates liquidity with one click to find the optimal solution for funds. Native stablecoin WEUSD: Through on-chain asset mortgage + compliant RWA asset support, a "universal payment nail account" that is resistant to volatility and can be settled across chains is designed. Data milestones: Won the first place in the DeFi track at the Movement Hackathon; attracted 830,000+ addresses in the test network stage; the main network's two-week transaction volume exceeded US$5 million. In the future, PicWe will also integrate AI Agent Strategy modules and full-chain RWA asset issuance, injecting real-world profit scenarios into liquidity.