"Black Myth: Wukong" is popular in the cryptocurrency circle. Is Bitcoin no longer popular?

Yesterday, many crypto industry big Vs and platform institutions took out a lot of "Black Myth: Wukong" activation codes to do activities. Overnight, the whole industry "emptied the streets" to play and swipe the screen... People who don't know thought that your circle has a "big golden dog" at first glance, but who knows that it has nothing to do with Web3, blockchain, and Crypto.
Why is no one discussing Bitcoin? Is Bitcoin no longer popular?
What's the situation?
You have spent so much money on blockchain games and metaverses in recent years. If not hundreds of billions, there must be tens of billions, right?
Are there no games to play in the currency circle?
Didn't you say that you can make money while playing?
The "awesome" concept of having fun and making money has not been implemented, so why are traditional games recharged?
I have to say that the real situation behind it is embarrassing...

Chain games: those that make money are not fun, and those that are fun do not make money

After playing chain games for a few years, we will find a truth: those that make money are not fun, and those that are fun do not make money. Of course, there is a follow-up: you can only make money for "three days", and not making money is "not fun".
To put it simply, chain games based on Crypto must have strong "financial attributes", and the project introduction is always about "Token economy". Therefore, for most people, the biggest selling point of chain games is not "playing" but "making money". At the beginning, there were many simple and crude GameFi games, which were crudely made and simple to operate. You could generate tokens with just a click, but because they were essentially playing "plates", if the tokens were released quickly, the front ones would make money and smash the plate, and if the tokens were released slowly, the back ones would not keep up and would collapse.
Later, a group of people began to analyze the reasons and determined that GameFi could not continue to attract people to consume because of its rough production and lack of playability, and players were unwilling to consume. Therefore, a number of chain-modified games were introduced, and some traditional game manufacturers followed suit, smelling the smell of money, and brought in excellent productions that were known as 3A-level, such as Legend 4 and native chain games bigtime brought by traditional giants, etc. However, they were "hehe" before the release, but they "stopped laughing" soon after the release.

Players found that because some high-quality masterpieces meant huge investments, the project side faced pressure from the community and investors and urgently needed to make profits, and the wool naturally came from the sheep. At the same time, the quality of the game improved, the gameplay became more diverse, the Token economy became complicated, and the space for "making money" in the operation became smaller, sopeople found that these "playable" chain games did not make any money at all, and were even worse than playing the original GameFi games.
In the past, I lost money on GameFi, and finally I got a popular one that seemed to have some profit effect, but it was still losing money. Later, I played high-quality 3A blockbuster blockchain games, but it was even harder to make money. The project party changed the rules every day. On the one hand, it wanted to make a quick return on investment, and on the other hand, it didn’t want you to make money quickly and dump the market...
To figure out what caused the current situation of blockchain games to fall apart, we may have to analyze it from the source. It was originally said that blockchain, encrypted assets, and token economy can bring many subversive benefits and advantages to traditional games, such as immutability, free trading, and sub-custody of game assets.However, it seems to have solved the shortcomings of traditional games, but it actually introduced new problems:In the beginning, investors, project parties, communities, and players were all looking to make money, and they didn’t want to lose money. Whose money would be used to make money for others? So who is making money from these Web3 blockchain games?

The "impact" and enlightenment brought by "Black Myth: Wukong" to the cryptocurrency circle

After experiencing the unprecedented grand occasion of "Black Myth: Wukong", in addition to feeling ashamed of the slight contrast brought by the cryptocurrency chain game, I also reflected on the following "impacts" and enlightenments it brought to the cryptocurrency circle:
1) The encryption industry lacks nothing but "craftsmanship" and persistence
The producer of "Black Myth: Wukong" said in an interview with the media: "We are just lucky to carry everyone's expectations at the right time. With the development of the software industry, many mature solutions have been attached. This is a technological dividend." The success of "Black Myth: Wukong" was not achieved overnight, but the result of long-term preparation, large investment, and large-scale production, using various software and hardware, AI and other latest black technologies. It stands to reason that the crypto industry and traditional industries share these technological dividends. Moreover, countless funds and talents have flowed into the crypto industry over the years. The people and resources are available, including the current infrastructure and the star team of blockchain games are no worse than the "Black Myth: Wukong" team.
I noticed a detail that the "Black Myth: Wukong" team was originally restricted in developing the "God of War" game at Tencent in 2008. After leaving Tencent, they established the "Game Science" company in 2014 and used their previous development experience and ideas to create a Journey to the West theme game "Black Myth: Wukong". From the project establishment 10 years ago to the trailer 4 years ago, until it was launched on August 20, 2024, it can be said that it took ten years to sharpen a sword.
Compared with the "Black Myth: Wukong" team, which "takes ten years of hard work to achieve one minute on stage", many crypto projects focus on "speed". Many projects may not even take a month to complete the entire life cycle from PPT project establishment, white paper to landing, token distribution, and finally running away. It is already outstanding to be able to last for ten months. The main reason may be the high volatility and cyclicality of the crypto market. A concept may become popular after a period of time, and most project parties are eager to put their products on the market to make a profit. In such a "restless" atmosphere, how can there be good products and applications?
2) Grasping the key is the key: making money is playability
Of course, we cannot generalize. There are actually quite a few projects that have a pattern, can persist, have long-term plans, and can cross the bull and bear markets. But perhaps some projects have not grasped the key points. According to some past failure experiences, such as the "tiger head and snake tail" Legend 4, it was very popular at the beginning, but finally went into rapid decline. The problem is that it did not grasp the real needs of crypto users. For most crypto community users, the "playability" they need may not be playability in the literal sense, but making money. Being able to make a profit is a kind of playability. This economic system can allow users to make long-term profits, so the project can naturally enter the sustainable development channel.
It's like if Bitcoin is regarded as a game, from the perspective of traditional games, it is at best a simple and boring game. Just click a little and compare the computing power, and that's it, but it always has that charm to attract more and more people to participate in it.
Whether it is a crypto application or a chain game, grasping the key points and continuously bringing value to users is the key.
3) Web3 will also have its own "Black Myth", and it will definitely do better
The reason why "Black Myth: Wukong" has super out-of-the-box ability, in addition to its excellent production, is its enduring Journey to the West story theme, just like NetEase's "Fantasy Westward Journey" and other games with a life cycle of more than 20 years and still continuing. "Journey to the West" represents a traditional culture, and the well-known character image of Sun Wukong, isn't it a Meme in the currency circle?
Speaking of Meme, the Meme potential mining and pumping capabilities of the currency circle have been well trained in many years of market incentives and practical operations, and it can be said that no one can match it. Combining Meme-related capabilities with Web3's existing Token pass, NFT asset ownership and other cutting-edge black technology solutions to bring strong economic incentives and other advantages, it is entirely possible to create a better project than a single-player 3A masterpiece through "dimensionality reduction strikes".
The rapid popularity of "Black Myth: Wukong" in the cryptocurrency circle shows that high-net-worth recharge players and crypto community users are highly compatible. I believe that many large companies have already observed this. Instead of vicious competition in the "red ocean" of traditional games, it is better to open up a new world of chain games and metaverse in the "blue ocean" of Web3.

Conclusion

"Black Myth" has become popular in the circle and has attracted the attention of the industry. It not only allows us to see many dilemmas faced by the crypto industry today with a panic of traffic and innovation, but also truly feels the impact and inspiration brought by the traditional industry. I believe that soon we will see a new generation of chain games like "Black Myth" quickly go out of the circle, shocking the entire network and leading Web3 to a breakthrough of 1 billion users.