Recently, a BNB chain meme coin named BUBB has attracted more attention in the community because Binance founder He Yi took the initiative to interact with it and follow it on the X platform in the early morning of March 21. According to GMGN data, after He Yi's interaction, BUBB's market value rose from 2.5 million US dollars to 27 million US dollars, an increase of more than 10 times. The current price has reached a new high after a brief decline, with a maximum market value of 34 million US dollars.

BUBB is not a standard "He Yi Speed ​​Pass", it is a hand-painted art style Meme coin created by @vutnerable. The Meme coin was issued on the Four.meme platform in the early morning of March 20. Before He Yi's interaction, its market value reached as high as 6 million US dollars.

The general consensus in the community is that BUBB will become the leader of artistic style meme coins on BNB Chain, filling the gap in this meme sub-segment on BNB Chain. In addition, BUBB also has an important significance. Its appearance indicates that BNB Chain has attracted the attention of a large number of overseas meme players and Devs. Previously, artistic style meme coins were mostly issued on the Solana chain. It also means that the meme on the BNB chain has entered a new era. The hot spots on the chain are gradually no longer centered around CZ and He Yi. More original memes with stronger community attributes are emerging.

Is BSC Meme really different this time?

This week, Mubarak skyrocketed due to CZ's crazy mentions last weekend. In response to this, we expressed our concerns on Monday about whether "CZ-style Build" will continue to be effective for BNB Chain. After all, from the perspective of various data on the chain in February, "CZ-style Build" did not continue to keep players and funds on BNB Chain (Related reading: In the winter of Meme, can CZ-style Build make BNB Chain rejuvenate first?).

Data level: The heat has not diminished for a week

But after a week of observation, surprisingly, the data level of BNB Chain has not subsided. Although there has not been much change in TVL and on-chain activity, the data of DEX trading volume and the main Meme distribution platform Four.meme are relatively bright.

First, looking at the DEX transaction volume, Artemis data shows that from March 14 (the beginning of Mubarak’s popularity) to the present, BNB Chain DEX transaction volume has been ahead of Solana, Ethereum and Base on a daily basis.

At the same time, according to DeFiLlama data, BNB Chain DEX transaction volume reached US$14.22 billion in the past week, ranking first in the blockchain, while Solana fell behind Ethereum and ranked third; BNB Chain's main DEX PancakeSwap also became the DEX with the highest transaction volume in the past week. Looking at the data of Four.meme, according to Dune data, the total revenue of the Four.meme platform currently exceeds 6266 BNB (about 4 million US dollars), which has increased by about 1.5 million US dollars according to the last statistics (March 17). The number of daily independent users, daily token launches and daily transaction volume of the platform have also shown an overall growth trend in the past week.

Based on the above data, the BNB Chain Meme craze is more persistent than TST and CZ pet dogs in February, and the attention has not faded in one or two days. Of course, from another perspective, official support is also indispensable. This week, Binance co-founder He Yi has significantly increased his activity on social media and actively interacted with the community and project parties. Today's BUBB explosion is a vivid example.

At the same time, Binance launched the first voting coin listing event on March 20, which not only mobilized the enthusiasm of various meme communities in the short term, but also forcibly extended the expectation of BSC meme on Binance spot to March 27. As long as the community can see hope, the popularity of BNB chain meme will not fade quickly.

A new narrative emerges, no longer relying on He Yi and CZ

In addition to the good-looking on-chain data, from a narrative point of view, the hot spots of this meme craze are gradually no longer centered around He Yi and CZ. In February, both TST and CZ pet dogs were on-chain hot spots that were strongly bound to CZ, and Mubarak last weekend also had this feature. However, for a meme ecosystem to develop healthily, it cannot rely solely on the founder's shouting orders, but requires memes with higher community autonomy and better originality.

This week, the autonomy of BNB chain memes is increasing. In addition to the hand-painted art style meme coin BUBB mentioned at the beginning of the article, the zoo series on BNB Chain is also rising. The meme coin ALANDALDS in this sector is temporarily popular, with a market value of about 1.2 million US dollars.

The above trends may indicate that BSC memes are really going to be different this time?

Write to the end

However, there are also views that these are just superficial illusions. The good-looking on-chain data for a week does not mean anything. At the same time, meme coins such as BUBB and ALANDALDS have not actually escaped the influence of He Yi and CZ, and they are still getting attention because of this.

Essentially, the memes on BNB Chain are still divided into two categories. One is directly related to CZ or He Yi, and the meme concepts that they actively promote and mention, such as Broccoli, Mubarak, etc.; the other is the meme concepts that CZ and He Yi interact with or may be interested in, such as BUBB or AI and other styles of memes.

Anyway, in the overall sluggish environment of the crypto market this week, BNB Chain's memes and Binance wallet new listings are already the few things that can move the hearts of players. Some people are talking about getting rich, while others are still waiting and watching. How long can the BNB Chain meme craze last and what will happen next week? We will continue to observe.