Deng Tong, Jinse Finance
On January 8, 2026, Binance Alpha listed the Chinese meme token "我踏马来了" (I'm Here). The lowest price in the past 24 hours was $0.0019915, and the highest was $0.018254, representing a maximum increase of approximately 816.6%. As of press time, it was trading at $0.014726, slightly lower than its peak.
Why did "我踏马来了" become so popular? What are netizens' comments on this phenomenon? What other Chinese meme tokens are listed on Binance? What have Chinese meme tokens brought?
On January 1, 2026, He Yi posted on X, "2026, I'm here on horseback." along with a picture of herself riding a horse.
Just one week later, "I'm here on horseback" officially launched on Binance Alpha, sparking controversy.
This inevitably brings to mind the birth of "Binance Life": On October 4th, He Yi, known as the "Queen of Crypto," commented on a post on X, saying, "Wishing you BNB holding, a Binance car driving, living in a Binance community, and enjoying the Binance life." That same day, the Meme coin "Binance Life" was launched, rising from around $0.001 to over $0.50 by October 8th. Since then, Binance Life's market capitalization has exceeded $500 million. Binance also used "Binance Life" as a promotional slogan: "Use Binance Wallet, play BSC meme, enjoy the Binance life." Seemingly overnight, Binance Life became the hottest and trendiest topic in the industry. This time, the "I'm coming!" Meme coin was born in a similar fashion: He Yi posted, a pun was used, and it was launched and promoted… a series of actions that were smooth and seamless.
Regarding Binance's actions, many followers posted their opinions on X.
Attention everyone: Chinese concepts have been reignited. Led by Sister Yi and Brother Biao, BSC launched an attack. Brother Biao, holding a microphone, shouted: "I'm fucking here! Follow me! March towards the enemy's high ground! What Japanese concepts? Charge with Chinese concepts!" "I'm fucking here!"—This isn't just about tokens; it's a cultural uprising against a boring reality. There's no team, no roadmap, just a group of people who refuse to kneel. Remember our logic: 1. While giants are building a metaverse, we're building a moat with fan-made memes; 2. While analysts interpret candlestick charts, we rewrite narratives with emojis; 3. Their consensus is in meeting rooms, our consensus is in every late-night chat box. Survival Rules for the Year of the Horse 2026: 1. Throw away white papers, culture is code; 2. Forget market capitalization, the Lunar New Year is approaching, the countdown begins—when fireworks illuminate the eastern night sky, we will make the global crypto community tremble: "There is a group of people who don't just celebrate the Spring Festival, they celebrate the anniversary of change." Where hooves tread, there is no bear market, only the grassland trampled by horses. If you're talking about aesthetics, "I'm coming on horseback" is a double entendre: 1. "I am fuking come," meaning "I'm fucking here," implying "let's fucking go" in foreign contexts; 2. "Ta ma" means riding a horse, but "I'm coming on horseback" is less nuanced. This is a popular meme on Douyin and Weibo, popular in Web2, and many celebrities use it. This meme wasn't created by the top influencer; she just participated in its use. One characteristic of a good meme is its ability to be recreated, spread, resonate with people, and bring a smile to their face. The fact that so many official accounts and KOLs spontaneously use this meme speaks volumes! None of us discussed or organized this beforehand; we just all spontaneously felt that the phrase "I'm fucking here!" was both cool and hilarious. Actions speak louder than words; only a down-to-earth meme could generate so much spontaneous promotion. Binance has changed; I really feel it. They're considering the community and culture now! I support the "Queen" and CZ playing with Web2 memes, and then gradually letting go, letting us find our own "Big Open Door" and "cheeky penguin" memes.
I just added a bit more to the Binance Life meme trend. Although it just defined the confidence in this round of on-chain meme trends, with "I'm fucking here!" as the leader, Binance Life is still the ceiling of the last National Day rally and has the greatest impact on the community. Binance definitely wants to encourage the community to return to normalcy this time. Breaking new highs in Binance Life seems difficult, but maintaining daily growth is something the major players can easily do. But the effect is that market confidence is gradually returning.
The result is that market confidence is gradually returning.
What kind of joke is this? Getting more and more shameless?
Sometimes I don't understand either, how thoroughly do so-called top exchanges have to be clean? Of course you can make excuses, there are all sorts of birds in a big forest, everyone knows what I mean.
It's just a couple's sex toy now.
Alpha, you fucking idiot.
Binance couldn't even get off the ground, and now I'm here and it's still not working.
I'm fucking speechless.
With 'I'm here,' the next one will be: That's too much of an overstatement.
Let's try spot trading, a shady exchange.
From now on, we'll be focusing on angles related to CZ (Civilian Sister). I'm here, damn it, this is utter bullshit. III. What other Chinese memes are there on Binance? 1. Binance Life Besides the currently trending "I'm here," "Binance Life" should be in the lead. As mentioned above, Binance Life launched during the National Day holiday and, thanks to CZ's words, achieved a market capitalization of $500 million. As of press time, Binance Life is trading at $0.148, a 55.1% drop from its peak. Whether the current "I'm here" rally can provide upward momentum for "Binance Life" remains to be seen. Interestingly, on January 8th, Binance founder Changpeng Zhao tweeted: "To be honest, to prevent leaks, I'll reveal this first: I haven't told anyone yet. Some people have already started speculating, and while their guesses are somewhat off, they have indeed touched on some key points. I might name the Chinese version of my book/memoir 'Binance Life.' This has nothing to do with any internet meme tokens or related transactions. But I really like internet meme culture and I like this meme/phrase." It's very appealing to me. Disclaimer: I do not hold, nor intend to hold, any "Binance Life" related internet meme tokens. I also reserve the right not to use this book title. I may change my mind at the last minute. The English title of the memoir is likely to be completely different and is not yet finalized. The estimated publication time is 4-6 weeks, with both Chinese and English versions published simultaneously. Self-published. While publishers could provide significant assistance with distribution, publishing through a publisher takes too long. All proceeds from this book will be donated to charity. I did not write this book to make money.
The "4" originated from a phishing attack on BNB Chain by hackers, who only profited $4,000 at the time.
CZ posted on October 1st: "Interestingly, after the hackers sold all their tokens and profited $4,000, the community took over the transaction and bought this meme coin at a higher price to mock the hackers. Truly the funniest comeback from the community!"
As of press time, "4" is trading at $0.02273, down 82.7% from its peak.
The Vulgar Penguin is based on the “3D William Tell Penguin” from the overseas stock image website Shutterstock. Created by 3D artist 3Dalia, it was initially a commercial 3D model resource. Starting in October 2025, it became a viral sensation on platforms like Douyin and Weibo. Often accompanied by bold and vulgar captions, it was jokingly referred to by netizens as the “Vulgar Penguin.” As of press time, the "Vulgar Penguin" is trading at $0.004109, with an all-time high of $0.013. The current price is 68.39% lower than its peak. [Image of a PNG file: https://img.jinse.com.cn/7425549_watermarknone.png] 4. Customer Service Xiao He Because He Yi personally answers user questions and handles disputes on platforms like Weibo and Twitter, she jokingly calls herself "Customer Service Xiao He." Her down-to-earth interactions have built a highly approachable community image, making her a unique symbol of the "He Yi narrative" in the cryptocurrency world. In early October 2025, following the explosive popularity of Meme coins like "Binance Life," the community capitalized on this momentum by creating jokes and memes around the "Customer Service Xiao He" persona, building strong consensus and laying the foundation for token issuance. As of press time, "Customer Service Xiao He" was trading at $0.004263, a drop of 84.78% from its initial price of $0.028.
In episode 12 of the second season of the 2021 anime *Uma Musume Pretty Derby*, the character Tokai Teio hummed "Hachimitsutsu" (Japanese for "honey"), which Chinese netizens misheard as "Hakimi," becoming a niche meme. In 2025, it sparked a "everything can be Hakimi" craze on platforms like Douyin and Weibo, with related content garnering billions of views, becoming a nationwide cute pet code. As of press time, Hakimi was trading at $0.03796, a 50.05% drop from its initial high of $0.076. [Image of Hakimi at $0.03796] 6. Cultivating Immortality On October 10, 2025, He Yi posted on social media, “Come on! Let’s cultivate immortality together!” The post garnered over 1.5 million views, and the community quickly linked “cultivating immortality” with Meme coin, driving consensus. Previously, He Yi had elaborated on her entrepreneurial cultivation philosophy of “Tao, Method, Technique, and Tool” on Binance Square, laying the foundation for her persona. As of press time, the price of the Chinese Meme coin was $0.002216, a drop of 89.93% from its initial high of $0.022. [Image of a GIF image] IV. What has the Chinese Meme coin brought? 1. Traffic to Binance The successive bursts of popularity of the Chinese Meme coin have brought Binance countless visitors. From "Binance Life" to "I'm here!", each token has created a viral spread effect. The speeches of key figures such as He Yi and Zhao Changpeng were repeatedly analyzed and parodied, forming a closed loop of "posting - token launch - community discussion - traffic gain". 2. Rewriting the Meme Coin Narrative Previously, Meme coins were mostly animal-themed coins, such as "Dogcoin" and "Shiba Inucoin," which were driven by cute pets to build community consensus. Since October, Binance has frequently released Chinese Meme coins, allowing relatable phrases and memes to form community consensus. In Meme culture, "culture is code," and Meme coins are transforming from "a game for overseas players" into "a carnival for the Chinese community." Under this trend, it is possible that Binance will continue to launch Chinese Meme coins derived from memes and idioms in the future, making cryptocurrencies more relatable. 3. Risks and Controversies From the beginning of "Binance Life," every Chinese Meme coin, from "proposing the idea" to "officially launching," has been incredibly fast, a pure speculative approach. Critics argue that Binance's listing practices are a way to both capitalize on user traffic and shirk responsibility—claiming it's a "community-driven action" that can deflect all criticism. Furthermore, data shows that Chinese Meme coins listed on Binance have all experienced a surge followed by a sharp drop. "Xiuxian" has fallen 89.93% from its peak, and "Customer Service Xiao He" has fallen over 84%, resulting in significant losses for most investors who bought at the peak. This confirms critics' concerns—Meme coins lacking intrinsic value are highly susceptible to becoming tools for short-term speculation and exploitation. If leading exchanges allow this phenomenon to continue, Chinese Meme coins will become a major target for exploitation. V. Conclusion Some have profited from this wave, while others are regretting missing out. Those who profited are ecstatic and praise Binance; those who missed out need not despair: focusing on long-term value investing is the best strategy. After all, even the most careful person is bound to get their shoes wet. If you go all in on memes without any real value, you're bound to make a mistake eventually. While meme hype can drive prices up dramatically, once the hype wears off, the crash can be even more severe.
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Kikyo