Crypto.com Debuts OG Standalone App in the United States to Scale Fast-Growing Prediction Markets and Event Contracts

A New Arena For Event Trading

Crypto.com is betting big on the wisdom of the crowd.

The digital finance giant has officially carved out its rapidly expanding prediction markets division into a standalone platform dubbed OG.

This new venture is designed to let users trade on the outcomes of everything from the upcoming Super Bowl LX and March Madness to shifts in the global economy and pop culture trends.

The decision to spin off the business follows a period of explosive growth.

According to the company, their prediction market activity has surged 40-fold on a weekly basis over the last six months.

This momentum prompted a shift from a simple feature within the main app to a dedicated, high-performance ecosystem.

Why Is A Standalone Platform Necessary?

By creating a separate entity, the firm is aiming for sharper focus and greater regulatory transparency.

The platform is operated by Crypto.com Derivatives North America (CDNA), an affiliate that holds registration with the U.S. Commodity Futures Trading Commission (CFTC) as both an exchange and a clearinghouse.

Initially, OG is only opening its doors to users within the United States.

Kris Marszalek, co-founder and CEO of Crypto.com, explained that the move was born out of necessity due to the scale of the business.

"We applied the app operating experience and institutional-grade credibility we’ve built even in a complex regulatory environment to the prediction market sector. With the prediction market business growing 40-fold on a weekly basis over the last six months, we decided to launch a standalone platform."

Will Leverage Change The Game?

OG is not just offering standard yes or no contracts; it plans to introduce margin-based prediction contracts.

This would allow participants to trade with leverage through a federally licensed futures commission merchant, a move the company believes is a first for the industry.

Nick Lundgren, the former chief legal officer of Crypto.com, has stepped in as the CEO of OG.

Lundgren was instrumental in launching the first CFTC-regulated sports event contracts in the U.S. back in late 2024.

He views the integration of social features and advanced trading tools as the key to winning over fans.

Lundgren said,

"Sports are the most natural core of prediction markets, and OG will provide fans with an all-in-one platform that includes parlays, margin trading, and dynamic social features."

Can OG Lead In A Multi-Billion Dollar Race?

The launch comes at a time when the sector is witnessing a massive influx of capital.

Prediction market volumes skyrocketed from less than $100 million per month in early 2024 to over $13 billion by the end of 2025.

Industry leaders like Polymarket and Kalshi collectively handled $37 billion in predictions throughout 2025 alone, attracting $3.6 billion in equity investment.

Financial analysts are equally optimistic about the future.

Projections from Citizens Financial Group suggest that annual revenues for prediction market platforms could exceed $10 billion by 2030, up from current levels of roughly $2 billion.

While the field is getting crowded, with Coinbase and Hyperliquid also moving into the space, OG is leaning on its regulatory pedigree and its ties to major sports and entertainment partnerships to stand out.

To celebrate the debut, the platform is offering rewards to the first 1 million people who sign up, signalling a pursuit of rapid scale in the U.S. before an eventual global rollout.