Crypto.com is making a huge leap beyond cryptocurrency.
On 6 November 2024, the platform unveiled plans to launch banking services, credit cards, and stock trading options, aiming to build a more comprehensive financial ecosystem for its users.
These services will be integrated with its current offerings, positioning Crypto.com as a one-stop financial hub.
The new additions will be driven by its Level Up programme, which promises users an enhanced rewards experience across crypto and traditional finance.
Level Up is a multi-layered system designed to reward users across all of Crypto.com’s financial services, both current and upcoming.
For higher-tier users, the benefits include up to 7.5% rewards on idle cash balances in the first year, and 8% back on Crypto.com Card spending.
These perks are not limited to crypto users but extend to those accessing banking and stock trading services too.
The programme aims to create a seamless and integrated experience where every transaction and service engagement offers rewards.
Alongside these incentives, users will enjoy perks like priority customer support and exclusive experiences tied to Crypto.com’s sports and entertainment partnerships.
Crypto.com is partnering with top global banks to roll out banking services.
The new banking features will give users access to personal accounts with no hidden fees, high interest on balances, and the ability to transfer funds instantly internationally.
These accounts will also be linked to Crypto.com’s existing services, ensuring users can manage all their assets, whether digital or traditional, from a single platform.
Eric Anziani, President and COO of Crypto.com, explained the company’s approach:
“This product expansion represents our most aggressive push across traditional and digital finance and brings users to one simple app for industry-leading benefits through Level Up.”
The goal is clear – to consolidate services like equities, credit, and banking under one roof and offer unmatched convenience and rewards.
A key part of Crypto.com’s expansion is its new credit card, which builds on its existing prepaid card.
This new credit card is tailored for everyday spending, offering users the chance to earn rewards on all purchases.
In the first year, users can earn up to 8% on their card spending, with the rate tapering off to 5% in subsequent years.
This is expected to appeal to a wider audience looking for a credit card that integrates seamlessly with their crypto holdings while also offering significant financial rewards.
Another exciting development is Crypto.com’s move into stock trading, set to launch through its partner, Watchdog Capital LLC.
Users will be able to trade stocks and options commission-free, giving them the chance to diversify their portfolios beyond cryptocurrencies.
This service is designed to appeal to both seasoned investors and newcomers, providing easy access to traditional financial markets from the same platform used for digital assets.
Kris Marszalek, the CEO of Crypto.com, reflected on the company's vision:
“When I think about what made Crypto.com the leading global crypto platform… it is easy to point to our sports partnerships… or our signature brand campaigns…We were known by our users… as the place with the best product offering and the highest rewards. Today’s Level Up product announcement is a return to those roots.”
Through its new and expanded services, Crypto.com aims to be much more than just a crypto exchange – it wants to reshape the financial experience for users across both traditional and digital markets.
Crypto.com’s future plans include expanding rewards on Bitcoin and other digital assets, introducing new tools for Cronos AI developers, and expanding global availability for its credit card program.
These additions will be complemented by the new stock trading feature, creating a more robust offering for users looking to manage both their crypto and traditional finances in one place.
This rapid growth isn’t just about adding services – it’s about creating an ecosystem where users can interact with all forms of finance under one roof.
From crypto and stock trading to credit cards and banking, Crypto.com is positioning itself as a serious contender in the broader financial services market.
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