Chinese food brand giant DDC Enterprise has announced an aggressive new Bitcoin accumulation strategy, making it one of the region's first major public companies to formally integrate Bitcoin into its long-term treasury management plan.

This move comes after the company achieved a stellar financial performance in 2024.

Multi-Phase Bitcoin Acquisition Plan

According to a company press release, DDC will acquire 100 BTC as the first step in its strategy. But within the next six months, the company hopes to push its total BTC asset to 5,00 and 5,000 over the next 36 months.

In order to make sure everything goes smoothly, the company has established a dedicated Bitcoin treasury management team and a crypto-native advisory board.

This group will oversee the company’s accumulation plan, focusing on disciplined, risk-aware acquisition and ongoing compliance with evolving industry standards.

In a letter to shareholders, CEO Norma Chu expressed strong confidence in Bitcoin’s potential to drive long-term value.

“I am exceptionally enthusiastic to announce DDC’s Bitcoin Accumulation Strategy, a cornerstone of our long-term value creation plan.”

She underscored Bitcoin’s unique properties as a store of value and a hedge against macroeconomic uncertainty, emphasizing that the initiative is designed to enhance shareholder returns and future-proof the company’s financial strategy.

Chu also highlighted DDC’s operational agility and commitment to strategic reinvestment

“Our team’s relentless focus on operational efficiency and strategic reinvestment has positioned DDC as a leaner, more agile organization, ready to capitalize on emerging opportunities.”

Record-Breaking 2024 Performance Sets the Stage

The announcement comes on the heels of a transformative year for DDC Enterprise. The company reported $37.4 million in revenue for 2024, a 33% year-over-year increase, fueled by successful U.S. acquisitions.

Gross profit margins climbed to 28.4%, up from 25.0% in 2023, reflecting the firm’s ability to scale efficiently and deliver strong results across key metrics.

Chu have also expressed optimism for 2025

“As we enter 2025, our momentum is accelerating, driven by disciplined execution and a bold new chapter in our corporate strategy. Our 2024 results demonstrate our ability to scale efficiently, while our 2025 initiatives-particularly our Bitcoin strategy-reflect a forward-thinking approach to value creation. We are not merely adapting to the future; we are shaping it.”

With a robust financial foundation and a clear vision for digital asset integration, DDC Enterprise is poised to lead the way in corporate Bitcoin adoption across Asia, setting a new standard for treasury innovation and shareholder value.