Dubai’s VARA Issues Strong Warning on Memecoins: 76% of Influencer-Promoted Tokens Fail

VARA Warns Investors Over Risks of Memecoins

Dubai’s regulatory body for digital assets, the Virtual Assets Regulatory Authority (VARA), has issued a serious warning to investors about the high risks associated with memecoins.

These cryptocurrencies, which often lack any tangible utility or intrinsic value, have become a source of concern due to their extreme volatility and vulnerability to manipulation.

Memecoins Are Driven by Trends, Not Value

While many traditional cryptocurrencies have real-world applications or at least a functional use case, memecoins are largely driven by social media trends.

Their popularity often surges thanks to influencers promoting them, but once the hype dies down, investors can be left with tokens that rapidly lose value.

VARA has pointed out that these tokens can fluctuate wildly in short periods, leaving investors with substantial losses.

In a study conducted by Coinwire, 76% of memecoins promoted by influencers on X (formerly Twitter) are now worthless, highlighting how many of these tokens are short-lived.

The study also showed that 80% of these hyped memecoins lost more than 70% of their value within just a week.

Many investors are losing significant money because they trust influencers without doing proper research.

Regulatory Crackdown on Memecoin Issuers

As Dubai's cryptocurrency sector continues to grow, VARA is tightening its control over the issuance of memecoins.

The authority has made it clear that any entity looking to issue a memecoin from Dubai must comply with its regulations, which include strict rules on marketing and transparency.

Failure to adhere to these guidelines could lead to severe consequences, including platform restrictions and even fines.

VARA’s regulations, which were introduced in 2023, stipulate that any marketing or promotional activity around digital assets must not mislead investors.

In addition, businesses involved in the promotion of these speculative assets are required to disclose all associated risks clearly.

Violating these rules could result in fines of up to $135,000.

Global Focus on Memecoin Risks Intensifies

VARA’s warning is part of a broader global trend, with regulators in other countries also stepping up their scrutiny of memecoin projects.

The UK's Financial Conduct Authority (FCA) has recently issued a cautionary notice about a Solana-based memecoin, Retardio, highlighting that investors in this token might not be covered by financial compensation schemes in the UK.

With memecoins contributing to a market cap of $81.1 billion, their appeal is undeniable.

However, VARA made it clear that these tokens are often manipulated and linked to fraudulent schemes.

Investors are urged to scrutinise promotional material and ensure they are not being misled by unrealistic promises of high returns.

Regulations Offer Protection, But Investors Must Stay Vigilant

Dubai’s growing influence as a global crypto hub has brought stricter regulatory measures.

VARA’s crackdown is intended to create a more secure and transparent environment for digital asset trading.

Investors are reminded to exercise caution when considering memecoin investments, especially those with no clear roadmap or utility.

Memecoins may look like a quick way to make money, but they carry a high risk of financial loss.

The authority also mentioned that it could restrict access to memecoin platforms without prior notice, increasing the uncertainty around these speculative assets.

In this unpredictable market, VARA’s guidance is crucial to protecting investors from the risks of engaging with unregulated or poorly structured projects.

It's a reminder to always approach with caution, especially when things seem too good to be true.