Explore Dsyncle: Has it cracked the correct way to open Web3 social media?

Web3 social networking is a track that, after Defi, various capital and chain ecosystems are vying to lay out and are optimistic about in the long term. As a field that is not considered a new narrative, 2024 may witness the emergence of eye-catching projects, mastering the new open model of Web3 social networking. As a new project in this field, has Dsyncle found the right direction to solve the social challenges of Web3? The social trading ecology it creates may bring new changes to this track and related ecology.

As a way for people to connect with each other, social networking drives the circulation of information, resources, goods, etc. The importance and universality of social networking cannot be overemphasized. And Yu; because of its extremely high ceiling and huge value, social products have huge imagination in the capital market, and major chain ecology are also vying to deploy or embrace social. At a time when data leaks, privacy scandals, and algorithmic biases occur frequently on the Web2 platform, Web3 social networking has become a hot search keyword, and "Crypto-native social apps" has become the top ten areas of focus of Paradigm, a top organization; "DeSoc" is listed by Messari as a 2024 Focus on the track this year.

Although Web3 social networking cannot be said to be a new narrative, it has been highly anticipated or optimistic for the long term. Web3 social networking, which has the characteristics of decentralization, censorship resistance, user-centeredness, digital asset empowerment, and identity interoperability, has been an area where major projects have been working hard to build and try to break through after Defi.

1 The value of Web3 social networking

1.1 Redistribution of value and power

Web3 social allows the value that has been ignored or captured by the platform in Web2 social to be discovered, and is expected to be obtained through Web3 Fairer release and distribution.

User sovereignty: Web3 social returns ownership to users. User sovereignty is guaranteed through data on-chain and node decentralization, including consumption, preferences, privacy, digital assets and identity sovereignty.

Reshape the creator economy: Web3 social networking turns content creators into "real controllers". For example, the Write to Earn model can be quantified based on the clicks and forwarding of works. It belongs to the platform Token monetization, and it can also provide creators with income channels like Lens; in addition, when creators cast content NFT, copyright protection can also be guaranteed.

1.2 Decentralization of governance

Different from Web2 platform ownership Absolute governance rights, a considerable part of Web3 social governance rights are devolved from the platform to the community. Leave content review and ownership to the community; users can allocate governance rights by holding NFT or Token, making the process more democratic and transparent.

1.3 Decentralized Identity Connectivity

In traditional Web2 In social networking, the non-interoperability of multi-platform identities has become a pain point for Web2 digital identities. In Web3 social scenarios, it is planned to create a universal digital identity that can experience rich scenarios in a more composable and open protocol. For example, users use the same ID identity in CyberConnect and Lens Protocol to experience various social behaviors.

1.4 New asset forms and cooperation methods

Web3 social can cast behaviors or results into some new asset forms , conduct transactions or grant certain rights and interests; this will also produce richer cooperation methods and value distribution. For example, Mirror can jointly hold content works to obtain royalties, hold some Tokens in Chiliz to participate in sports and entertainment club affairs decisions, Debank Hi's paid chat, Friend. Tech's key purchase group, etc.

2 Attempts at Web3 social networking

2.1 Let a hundred flowers bloom

Web3 social track, whether it is a dedicated chain, protocol or application, opens the real door for Web3 social in their respective special directions. effort. Among them are L1 Deso, protocol layer CyberConnect [one of the leading tracks, three core components: CyberProfile (decentralized digital identity), CC Social Graph (social relationship graph and wallet Cyber ​​Wallet)], Lens [more than 100 Ecological products], Farcaster [it is said that Vitalik Buterin is using it], as well as representative Mirror, Damus, Friend.Tech, Debank-Hi / Stream, Debox, Etherscan's Blockscan, etc. are in full bloom.

In different We3 social projects, each has different characteristics, advantages and supported scenarios, but they mainly revolve around the implementation of functions supported by the underlying technology itself. . From a certain perspective, it is about imagining the new needs of current users based on social interaction or instilling new needs or concepts into users. Of course, from the perspective of the development of Internet civilization and technological iteration, this direction is definitely correct, and technology requires The needs that can be realized will also become the real needs of users. Of course, time will tell.

2.2 Facing Dilemma

Currently, from Web3 social users Judging from the scale and data of various social projects, Web3 social still faces several difficulties.

lLogin threshold limits the inflow of new users. Cognition of private keys, public keys, mnemonic phrases, etc., the use of gas fees in different chains, etc. all pose certain obstacles to the entry of new users.

l lacks the application of the circle-breaking effect. The current marketing effect of Web3 social products is not good, the number of openings is small, community promotion lacks scale effect, and excessive PUA and other activities have a bad reputation; payment awareness has not been formed, and most users are accustomed to using Web2 social for free, but for Web3 social, they need to purchase The model of social interaction based on payment behaviors such as Profile NFT and Gas interaction is incomprehensible; most Web3 social applications copy the Web2 social platform model. Without major innovation, the pain points that can be solved have limited appeal to users, causing users FOMO, The degree of urgency is relatively low;

lWeb2 social applications are still very attractive to users. Due to the first-mover advantage of traditional social media, Web2 social applications not only have a large user base, but also have long-term active users. This group of users has already established a mature relationship circle in Web2 social products. There are fewer users who give up their original social capital and enter non-usual products. It is very difficult for Web3 social to divert this group of users.

For native Web3 users, using Web2 social applications such as X, Discord, Telegram, and Wechat can basically meet their needs if there are no other major needs. .

3 Dsyncle, cracking the challenge of Web3 social networking

Dsyncle , a Web3 social application that has just been launched in public beta. Its unique entry point, practicality and airdrop have attracted the attention and use of many KOLs, communities and Web3 digital nomads. Next, let’s briefly analyze whether Dsyncle has cracked the correct way to open Web3 social networking.

3.1 What is Dsyncle?

Judging from its public website, X and related information, Dsyncle is a transaction-driven Web3 IM. It builds the IM bottom layer based on Nostr and cooperates with the TradeDivi (Cake) and Sketch protocols integrate CEX, DEX, other Defi, traffic matching transactions and other scenarios through IM, fully simplifying transactions and lowering transaction thresholds; and matching a set of incentive mechanisms to promote user transactions .

3.2 Dsyncle Highlights

Ingenious entry point design

Unlike most Web3 social applications, which start from concepts or pure models such as ownership, DID, and creator economy, Dsyncle chooses a "transaction" that almost everyone among Web3 users is doing. This has to be admired by the Dsyncle team's imagination. In the understanding of most people, "transaction" should be carried out on CEX, DEX and other platforms. This is also something that many Web3 social application project developers ignore.

Imagine that if a group of people focus on obtaining profits through transactions, then as a project, we should provide services for this group of people to trade better; then As a Web3 social network, if it provides data ownership, governance rights, content confirmation/curation, etc., how high is the acceptance of this group of people? If Web3 social provides this group of people with better trading auxiliary services, such as timely information push, consensus circle communication, simple trading tools, etc., it will allow this group of people to find like-minded people, not miss good trading opportunities, and more conveniently spread and If you can trade without switching applications and build your own trading DID profile to get more profits, then this group of people will easily accept it and use it for a long time. What if you add "get an airdrop without any loss"? That's something almost everyone will like. If this incentive is sustainable, then there is no reason why such Web3 social networking should not be popular.

Marketing is highly effective

From a marketing perspective, "satisfying demand" is always more effective than "creating demand". The value of Web3 social networking does exist, but it may not be a large and urgent demand at the moment. It will take some time to directly capture its value and form a scale. Meeting the current mainstream needs of "Web3 users to communicate, trade, and exchange value". Although Web2's You can communicate and trade while building your own absolutely private domain (profitable and realizable), as well as additional airdrop rewards. Is such a native Web3 social application more in line with the actual and spiritual needs of Web3 users? The answer is yes.

Big value space

Currently, according to Triple-A data, there are approximately 420 million crypto asset users, accounting for less than 5% of the global population. This number is very important for Web2 Social users account for a dwarf of the global population, but there is still a lot of room. One of the important characteristics of Web3 users is to hold Tokens and obtain benefits through transactions (whether they obtain early Tokens through interaction, or Swap and secondary transactions). Judging from the current transaction volume, even in 2023, which is still a bear market, the daily average The trading volume is also around $100B (CoinGecko). Judging from the data of the past few years, the type, frequency, volume, and methods of user transactions are gradually increasing; with the stimulation of the bull market, I believe that the trading experience will be better in the future. Volume will also increase.

Currently facing 420 million existing users and new Web3 users in the future, there is a lack of matching Web3 native social environment. If Dsyncle can start from service transactions, provide users with a good experience, and at the same time make it more convenient and lower threshold. Users’ transactions, value exchange and other behaviors, and empower users with additional rights and values. Its value and development space will be self-evident.

Accurate timing

Judging from the information released by Dsyncle, currently Dsyncle has Supporting EVM and BEVM scenarios obviously means embracing the BTC ecosystem. Judging from its strategic partnership with BEVM, it can be seen that the launch of Dsyncle will take advantage of the explosion of the BTC ecosystem. In terms of timing, the BTC ecology and bull market rhythm were accurately followed.

Dsyncle is currently in the "whitelist" stage of public beta, and there are still many short-term and long-term Incentives that can be collected; for ordinary Web3 users, it is also open for experience and can be collected. DSC airdrop, interested friends can check it out.

X account: @Dsyncle, Chinese community: @Dsyncle_Club

Subsequent narrative has been planned

From Dsyncle's development roadmap, we can see that its first entry is social convenient transactions, gradually expanding and enriching transaction scenarios; the other is to rely on their two protocols to achieve user incentives in social transaction scenarios Distribution and decentralized transaction identity portrait construction to serve the identity and traffic matching between users, communities, projects, etc. Of course, this is also an extension of transactions. This matching method and scenario may gradually replace tasks. Platform, because its method is more direct, the transaction identity portrait is more accurate, and the feedback will be more efficient. There is also the opening of the TradeDivi and Sketch protocols mentioned in the roadmap. If Dsyncle has a considerable number of users by then, its effectiveness is fully verified, the protocol is open and supports more application scenarios and ecological interoperability, then these two protocols Still very valuable.

Conclusion

Web3 social networking is a track with extremely high ceilings and a very challenging track. Whether it is a chain, protocol or application, as an industry observer and participant, I look forward to the sudden emergence of a certain project, so that Web3 users can truly have Web3 social products that match their own labels and are beneficial to users.

Dsyncle's entry point is very interesting, and it is also a rigid need of current Web3 users; from the product design, it does meet some of the needs of users and lowers the threshold; from its Judging from the value space, marketing effectiveness, timing control and future narrative, it should be favored by capital and chain ecology. Currently, its financing situation has not been announced, maybe the project party has not yet announced it; of course, as Fair Launch becomes increasingly popular, As a Web3 social application with its own strong community attributes, Dsyncle may not necessarily choose the Fair Launch method. Of course, it will be a new revolution, and we will wait and see.

Of course, whether Dsyncle has cracked the correct way to open Web3 social networking, in addition to paying attention to its progress, it is also a good choice to experience Dsyncle, at least as long as holding Token , chat with partners who share a consensus; get some convenient information or information; get analysis and sharing from some professionals; the most important thing is to get the DSC airdrop of the project at zero cost, why not do it.