Source: Lawyer Liu Honglin
01 The first digital collection of compliance transactions?
New year brings new atmosphere, and so do digital collections.
On February 9, 2024, Bright Dairy joined hands with the Shanghai Data Exchange to take the lead in completing the interconnection and docking of the digital asset issuance platform and the digital asset trading platform, and jointly issued the first tradable digital asset "Longyao Chasing Light" , it will definitely be bright." The official statement is: This is the first demonstration case of dual-platform interoperability for the listing, issuance and trading of digital assets in brand marketing application scenarios.
The PR draft is a bit convoluted, but to understand it simply: Bright Dairy issued a digital collection and conducted secondary transactions on the Shanghai Digital Exchange, which is compliant.
Judging from the announcements made by both parties, it is the first time that Bright Dairy has The tradable limited edition digital assets issued are based on the Sui Xiao Ding IP image of "Bright Customization" and extend the new national trend style New Year paintings. The number of issuances is 999. During the period when the digital assets are tradable and circulated, Bright Dairy will Give consumers long-term equity value and brand membership rights, and issue Bright Dairy coupons every quarter. In addition, Bright Dairy will also establish a "Digital Asset Club Plan" to invite digital asset holders to participate in new product tastings, low-carbon Participate in environmental protection practices, public welfare activities and other special activities to jointly create diverse brand values.
According to data from the China Digital Asset Network, the "Long Yao Chasing Light" collection was launched for the first time The price was 66 yuan, and it soared to the 500 yuan range after the opening. As of 8 a.m. on February 19, a total of 171 units had been sold, with 281 transactions, and the floor price was 562 yuan.
In the official tweet of the Shanghai Digital Exchange, it was specifically emphasized that the completion of the listing, issuance and trading of digital assets is an active implementation of the "Action Plan for Promoting Innovation and Development of the Data Element Industry Based on the New Track of the Digital Economy (2023)" -2025)" requires that this is an important step in the exploration of a digital asset circulation mechanism that is integrated with the real economy. It will effectively lay a solid foundation for the practice of digital asset circulation transactions in the next stage and accelerate the development of the real economy.
As expected of a state-owned enterprise, you can be so legitimate by just posting a small picture and firmly wear the hat of social value, awesome.
02 What do you think of this matter?
Any friends What do I think of this incident? My point of view is: This is a good thing, but it doesn't cause any big waves. But yes, this is in line with the subtle mentality of the two state-owned enterprises that they want to publicize but are afraid of over-publicity.
But from between the lines, we can still figure out the "social significance" of this digital asset issuance:
The first point: the issuance of digital collections is definitely no problem , this allows more brands to rest assured that they are issuing coins, and also allows more issuing platforms to not worry that they are engaging in illegal operations.
Second point: It is possible for data exchanges to do secondary circulation of digital collections. If Shanghai can do it, other places can do it as well.
Back to the digital asset issuance of Bright Dairy itself, it is said to be a digital asset issuance, but in my opinion, it looks like a transfer of membership cards supported by NFT technology, just like I got a fitness card. After taking a few showers, I couldn’t wash it anymore. I was afraid of wasting it, so I chose to sell it to other people who were ready to get involved. I was worried that the gym would not recognize it if I transferred it privately, so I asked the Shanghai Digital Exchange for technical support every time I transferred the membership card. Witness, although the cost of this testimony is a bit high, 11%.
Some friends joked that this can be operated on Guangming’s own mini program. matter, but you have to find an exchange to deal with it.
I said you don’t understand, this is the love for Web3.0.
After two years of industry development, the domestic NFT digital collection industry has experienced ups and downs. After the first wave of hype and madness from the beginning, it quickly fell to the bottom, and then slowly developed from the bottom. New opportunities and new scenarios are in line with the development laws of emerging technologies. This is not only true for domestic data storage, but also for overseas NFTs with the same name. Look at what OpenSea, the former NFT brother, has become now.
While the Digital Exchange and Bright Dairy are jointly conducting this brand marketing campaign, overseas netizens are still arguing about the NFT fragmentation protocol ERC-404.
NFT, as a neutral technology, is not an end in itself. There is no correct standard for how NFT should be used, so no one should look down on anyone. When exploring the issue of increasing liquidity, overseas NFT adopts methods such as pledge lending and fragmented splitting, focusing on financial and community attributes, for fear that the price of NFT will fall; domestic NFT explores the empowerment of membership card rights, focusing on It is a combination of virtual and real brand marketing to promote consumption, one is the logic of to C, and the other is the logic of to B. All good.
New technologies can only demonstrate their value when combined with specific business or social scenarios. For example, the reason why NFTs such as PFP are liked by many netizens is because they can represent personal aesthetics and the spirit of the Internet. Although people like the new and dislike the old, how much can they sell their own personal symbols? A little inappropriate. Therefore, NFTs that focus on the individual user market may as well be simple and crude and focus on fun, and don’t include too many financial products in it. Similar to the QQ show and game props in the past, they can be used as small-amount consumer goods for fun.
03 An exciting digital exchange
Because Because we are both in Shanghai, we often meet and interact with friends from the Shanghai Digital Exchange. Based on curiosity about their business, Lawyer Honglin also led a team to the Shanghai Digital Exchange for on-site visits and exchanges, and listened to their staff’s introduction to the digital exchange. Regarding the related business of the exchange, my feeling at the time was that it was a B2B business field led by the government. What was to be accomplished was to package data into products for listing and trading. It had little to do with ordinary individual investors. It was not retail investors like the stock market. Entering the game, judging from the past market activities and supporting announcements of digital exchanges, this is indeed the case.
But this time Bright Dairy’s digital asset issuance seems to have taken a step forward, and the digital exchange has begun to beckon to retail investors.
Judging from the official promotional tweets of the Shanghai Digital Exchange, the Shanghai Digital Exchange will continue to provide institutional guidance, asset registration, process supervision, technical security and other security services, whilegradually liberalizing Circulation registration of digital assets in different application scenariosExploring digital asset circulation methods in multiple industries and scenarios...
This gives people more room for imagination in the future. After all, there is a first and a second in everything. With digital discount card transactions, will there be transactions for game props? With the trading of game props, will there be trading of utility tokens? ……
Thinking too much can easily lead to trouble sleeping, so stop it.
04 End
Web3.0 will If it happens legally in China, it may not be what friends in the currency circle imagine. For a market as large as China, from the central to the local governments, they will eventually find a development route suitable for the local area. As a necessary component of the digital world, it has become a consensus that data is valuable, but who should the data belong to? How should the price of data be determined? How should data be traded? These are all questions we have to answer in the future. The road ahead will be long, so we might as well look forward to it.
JinseFinance
