Introduce Yourself and KuCoin to our Coinlive Readers

Hi! Coinlive’s Readers!

Johnny here! I am the CEO of KuCoin and I have been with KuCoin for 6 years already, mainly responsible for the day-to-day operations of KuCoin, KuCoin Futures, and KuCoin Earn, as well as the expansion of the KCS ecosystem.

Led a professional team to manage BD and listing affairs, designing new products like KuCoin Spotlight and KuCoin Earn (previously Pool-X), which remarkably contributed to the exchange's overall development and expansion.

The Original Intention

Why did you decide to start a crypto exchange? Was there a specific goal that you wanted to achieve?

KuCoin was established to offer an accessible trading platform for a diverse user base, including beginners, professional investors, and institutional clients.

The belief is that the crypto industry has the potential to transform the financial system, benefiting a wider global audience, including those with limited education, unemployed individuals, and those without access to traditional banking. The ongoing mission is to enable the seamless transfer of digital value on a global scale.

The Challenges and Overcome

What were the challenges that you faced when starting and growing KuCoin? How did you overcome them?

Since our inception, our primary aim has been to offer a user-friendly, secure platform. We've consistently prioritised these aspects, even amidst a fluctuating market.

Moving ahead, we'll intensify our focus on delivering a dependable trading platform and remain dedicated to enhancing user experiences.

Securing Trades, Elevating Experience

Centralised exchanges have been in the spotlight over the past year because of meltdowns like FTX. Is this attention justified?

In every industry, unexpected events and occasional bad actors are a common occurrence. The FTX incident over the past year prompted noticeable adjustments in the industry. Leading exchanges like KuCoin have taken steps towards self-regulation, implementing measures such as POR (Proof of Reserves).

As a cornerstone of the industry, KuCoin, standing as a People's Exchange and an industry leader, remains committed to its initial goal of providing top-notch products and services to users. The focus remains on ensuring a secure trading environment and elevating the user experience. The core mission of enabling the global exchange of digital value remains unwavering.

#KuCoinatTOKEN2049

KuCoin was prominently featured this year at Token2049- Can we expect even greater participation next year for events like Token?

Events like this industry conference provide valuable opportunities to directly engage with our users. As a platform focused on user experience, we highly value these interactions and look forward to more in the future.

Adaptation and Survival

Lastly, this particular crypto winter has been a long one. How has KuCoin managed to adapt and survive?

Over the past six years, KuCoin has navigated industry shifts and celebrated a milestone of over 30 million users on our 6th anniversary.

We've consistently prioritised user interests, from product innovation to safety measures, reflecting our ongoing industry competitiveness.

Find the Next Crypto Gem!

As an example, KuCoin is known for its motto, "Find the next crypto gem." In positive market conditions, we aim to identify promising cryptocurrencies that are benefiting our users. Even in less favourable market conditions, we offer a range of products to help users stay profitable. Our user base for the Earn product, as shown in the following charts, has been growing.

In bearish market phases, we observe a consistent increase in the number of users engaged in financial management. Some opt for low-risk financial products, while others choose to observe and maintain confidence in the future, indicating their continued presence.