Founders of Web3 projects should speak out for their products

Introduction:

The Web3 industry is developing too fast, and new things appear every day. Therefore, many daily thoughts are worth recording.

If the founder of a project does not dare to stand up, it is difficult for users to believe in the project. Therefore, the founder of a project must be able to stand up and speak for the project.

How did Binance eliminate the public opinion crisis?

Binance can be said to be a typical case.

Previously, Binance’s high frequency of listings triggered criticism from the community, and users vented their dissatisfaction with the market’s cold reception to Binance.

Co-founder He Yi stood up and spoke directly, and went to the Twitter Spaces of many well-known KOLs to directly explain the decision-making logic behind Binance, directly face users’ questions, and directly communicate with the community.

At the same time, He Yi also frequently posts articles, which are reprinted on major crypto media and then quickly spread to every community.

It is precisely because of the high frequency of Binance founders’ voices, direct dialogues with users, and subsequent actions to list some low-market-cap currencies so that retail investors can make profits that Binance’s public opinion crisis has gradually been eliminated.

He Yi also claims to be Binance’s first customer service, frequently appears in the comment area of ​​various Twitter posts complaining about Binance, and will speak out at the first time when facing public opinion crises, which has eliminated many public opinion crises at the first time.

It is precisely because everyone has a very good impression and reputation of Binance founders CZ and He Yi that they have also strengthened their trust in their products and platforms.

As the largest exchange in the universe, Binance’s founder can still do this, and there is no reason why other project parties cannot do it.

How did Merlin develop so quickly?

Another typical case is Merlin:

Although Merlin plummeted after it was listed, everyone was very disappointed with the project.

But looking back at the development history of Merlin, you will find that this Bitcoin Layer2 is very special and is a typical community-driven product.

Merlin's founder Jeff also frequently appeared on many KOLs' Twitter Spaces in the early stages of the project. At that time, it seemed that every Space discussing the Bitcoin ecosystem had him.

And Jeff is also very good at expression and communication. He has a deep understanding of Bitcoin technology, and he also clearly conveyed the vision of his project. Every progress of the project will be synchronized with the community. Therefore, in the eyes of users, Jeff is a very passionate, technically sound, and visionary founder, and therefore they trust his project very much.

Because of Jeff's own shining points, the Merlin community has gathered a group of KOLs or users to support him and spontaneously help answer questions for more other users.

Overall, the community atmosphere is very good and the popularity is very high, which has also contributed to the rapid development of Merlin. The TVL has reached more than 2 billion US dollars, and it once became the leader of Bitcoin Layer2.

Scroll's negative case

This time, the Ethereum Layer2 project Scroll can be said to be a negative case. It has always been presented to the outside world with a high-cold hard-core technology image, and the founder rarely speaks directly to the outside world and talks with users.

In other words, there is an information communication barrier between the project and the users.

The team believes that starting a business is hard, and they have made a lot of efforts and achieved results, but the outside world does not know about it, resulting in a serious information gap.

I have listened to the podcast interview of their founder before, so I have some understanding of their team's pragmatism and technological innovation.

For example, they started with hardware and formed their own competitive barriers by developing a dedicated ZK acceleration hardware GUP.

This is very rare among Chinese teams.

So I have always had a good impression of them.

But this information is not well disseminated to the public or to more people.

This time, it was because Mr. Chen Jian, a top KOL in the cryptocurrency circle, said that they were "fake and noble" and had a great influence, so their team contacted Brother Jian and took the initiative to explain the underlying logic and background of many decisions, which made Brother Jian change his mind about them and let more people know some of the information behind it.

As Brother Jian said: If you don't say it, it's the same as not doing it.

If the founder of Scroll could stand up and explain the crisis in the community opinion at the first time, if he could communicate directly with users, he wouldn't have such a bad image in the eyes of external users, and the trust crisis wouldn't have continued to this day. Why is it like this?

To summarize

Here are two positive examples in our crypto industry: Binance founder He Yi spoke out and communicated directly with users to eliminate Binance's public opinion crises; Merlin founder Jeff repeatedly promoted the concept and vision of his project, gathered community trust and enthusiasm, and contributed to the success of the project.

In fact, in the technology industry, such cases are also everywhere, and the earliest one originated from Apple's Steve Jobs. Steve Jobs triggered the founder's craze for talking about his own products at product launch conferences and formed a routine. Later, the founders of other technology companies also began to stand up and host their own product launch conferences.

Technology itself is high and mighty or cold, and the founder's personal platform directly shortens the distance between users and products.

Therefore, I hope that the founders of various projects in the crypto industry, if they want their projects to gain user trust, should speak out directly. If even the founders dare not stand up, how can others trust your products?

When the project founders stand up, it can not only enhance the trust of users, but also directly eliminate the information gap. Users can understand the logic behind many decisions of the project and eliminate the community trust crisis in the bud.

Especially in the crypto industry, the trust of the community is very important, and the community will even become the first driving force of the project.

I can't help but think of the ERC-3525 ecological construction ideas mentioned by Mr. Meng Yan, the founder of Solv: the most important approach is to keep preaching like Vitalik and the earliest Satoshi Nakamoto back then.

ERC-3525 is a very big innovation, but the team did not sit on the sidelines or wait for the ecosystem to develop, but chose to let more people know first.

I hope more Chinese team projects will also have this awareness of preaching.

The founder of the project is actually the best marketing and brand promotion for the project.