Starting January 29, 2024, Google will implement updated advertising policies for the cryptocurrency industry. These updates are not limited to the United States; different regions have specific regulations.
Taking Taiwan as an example, advertisers will need authorization from Taiwan's Financial Supervisory Commission to place advertisements.
Since June 2018, Google has banned all cryptocurrency advertisements. However, by June 2021, Google had eased the advertising restrictions. They announced that starting in August 2021, advertisers offering cryptocurrency exchanges and wallet services targeting the United States could promote their products and services as long as they complied with the regulations. However, advertisements for ICOs (Initial Coin Offerings) and DeFi (Decentralized Finance) were still prohibited.
Based on the latest policy, if advertisers want to promote cryptocurrency transactions, complex speculative financial products (such as contracts for difference, forex trading, financial spread betting, and similar products), as well as software or hardware wallets through Google Ads, they must undergo Google certification. To obtain this certification, the products offered by the advertisers, the web pages targeted by the ads, and the ads themselves must all comply with local advertising regulations.
Google allows the promotion of complex speculative financial products related to cryptocurrency in Taiwan, on the condition that advertisers first obtain formal authorisation from the Securities and Futures Bureau of the Financial Supervisory Commission of Taiwan. This means that only advertisers recognized by the Securities and Futures Bureau are eligible to promote these financial products on Google's platform in Taiwan.
Furthermore, advertisers must also comply with other relevant local laws in Taiwan. This includes limitations on the use of leverage and the requirement to provide potential investors with risk warnings.
(Source from Google)
Canada's Competition Bureau has filed a lawsuit against Google, accusing the tech giant of abusing its dominant position in the online advertising market to stifle competition. The Bureau seeks remedies, including selling two of Google's ad tech tools and imposing financial penalties to address these alleged anti-competitive practices.
WeatherlyThe SlowMist Security Team and the Rabby Wallet Team discovered a phishing attack using Google ads.
JinseFinanceGoogle now allows ads for U.S. spot cryptocurrency ETFs, marking a significant shift in its advertising policy and reflecting growing acceptance of digital assets.
MiyukiGolden Finance launches the 2223rd issue of the cryptocurrency and blockchain industry morning report "Golden Morning 8:00" to provide you with the latest and fastest digital currency and blockchain industry news.
JinseFinanceGoogle allows Bitcoin ETF advertising, boosting visibility for issuers amid growing mainstream acceptance.
Xu LinUncover the details of Google's 2024 policy update for Cryptocurrency Coin Trust advertisers. Learn about the mandatory certification, global impact, and compliance measures to stay ahead in digital financial advertising.
MiyukiGoogle's impending policy update signals a significant shift in its stance towards cryptocurrency advertising, particularly Bitcoin ETFs. Advertisers can now navigate this evolving landscape, adhering to the clarified guidelines set forth by Google.
SanyaScammers managed to evade the review processes of Google and Twitter for a period of more than 9 months, allowing them to promote their fraudulent wallet-draining scripts.
ZoeyGoogle's January 2024 policy update tightens rules for cryptocurrency trust ads, introducing stricter certification. This move emphasizes Google's commitment to credible, legal, and transparent financial advertising, protecting consumers in the booming digital currency era.
Xu LinGoogle has unveiled a significant policy update pertaining to the advertising of blockchain-based games incorporating NFTs, scheduled to be implemented from 15 September.
Catherine