The public’s interest in cryptocurrency is surging following President Donald Trump’s debut of a meme coin, his inauguration which has just passed, and anticipation of crypto-friendly policies, which analysts say has shifted the Overton window and propelled digital assets into the mainstream.
According to Google Trends, global searches for “how to buy crypto” have hit a peak score of 100—the highest level recorded in the past five years—indicating widespread curiosity about entering the market.
Google Trends, which measures search interest on a scale from 0 to 100, reflects the relative popularity of queries over a given period.
While a spike in searches does not guarantee increased buying activity, it signals growing retail interest in cryptocurrency.
Enthusiasm is further fuelled by Trump’s anticipated plans to establish a strategic bitcoin reserve and position crypto as a national policy priority.
Over the weekend, Trump and his wife Melania launched their respective meme coins, TRUMP and MELANIA, which rapidly soared to multi-billion-dollar market capitalisations.
Analysts suggest Trump’s move has shifted the “Overton Window,” pushing cryptocurrency from the fringes into mainstream acceptance.
The Overton Window is a framework that explains how societal perceptions evolve over time, shaping what is considered politically and socially acceptable.
Pseudonymous analyst Trevor.btc believes Trump’s entry into the crypto space could pave the way for deregulation in the US, signalling a potential shift in the government’s approach to digital assets.
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