Pump.Fun, a live streaming platform, has made a comeback.

MEME releases a drastic change in content platform.

In fact, live streaming is not unfamiliar to Pump.Fun. As early as May of last year, Pump.Fun announced the launch of the LIVES TREAMING (live streaming) function. However, at that time, the live streaming function was more of a way for MEME to sell goods. In other words, it was a live broadcast room shouting orders. It was not uncommon for creators to quickly cancel their accounts after successfully bringing in volume. While seemingly a minor change, the underlying logic is significantly different from before. With the launch of livestream tokens, the relationship between livestreamers and tokens shifts from a weak correlation to a strong one. Due to the transaction commissions involved, livestreamers will shift their focus to long-term operations, becoming cash cows rather than focusing on short-term profits. For users, their traditional support methods have changed, and their roles have evolved accordingly. Previously, tipping and purchasing tokens were driven by their consumer nature. However, with livestream tokens, users have become investors. After purchasing livestream tokens, they have a natural need and obligation to increase the value of their content. In other words, users are now acting more like traditional MCNs, investing resources in livestreamers and hoping to profit from their subsequent success. Pump.fungraduated live broadcast sector with a market value of over 1 million US dollars and the number of tokens has reached 39.

Precisely because of the fundamentals at the time, Pump.fun's TGE in July with a valuation of 4 billion US dollars attracted a lot of ridicule and controversy, and many industry insiders said that this was a typical performance of its seeking liquidity exit and was completely a harvesting behavior. The token's performance was mediocre after its launch, going downhill from $0.0068 to a low of $0.0023. Even with the team's continued repurchases, it failed to make a splash. On August 31, Pump was only priced at $0.0033. Pump.FunThe data soared. September 14, Pump.Funsurged from around 60% in August to 85% on September 17th, at one point crushing other platforms with a 90.6% share. The number of tokens generated daily also rose rapidly, from less than 4,000 to 34,000, and the graduation rate also improved to 1.11%, the highest level in nearly seven months. Pump.FunPump.Fununder the transaction sharing, the threshold for anchors to achieve the same income has been rapidly lowered. On September 15th only,

Source:Blockworks Research

In addition to the most intuitive income, this live broadcast mode is also more friendly to the anchor. The traditional live streaming model already has a mature industry chain, with middlemen and platforms as the core driving forces, and livestreamers acting more like a commodity. However, pump.fun reduces the complexity of the system, giving livestreamers a more distinct role and greater opportunities for new creators. But is this model without its pitfalls? Not necessarily. As mentioned earlier, in the traditional system, users were consumers, and the relationship between livestreamers and users was a transactional one. However, users have now become investors, and livestreamers' profit channels have shifted from subscriptions and advertising to token fees and value-added services. In this context, aside from stable streamers who can profit from long-term transaction fees, the best way to reap the rewards is to simply cash out after a token price surge. This invisibly pits streamers against users, as streamers must both gain followers and reap user profits, creating a subtle and distorted game. Typically, investors foot the bill in this game, and such examples are numerous in the cryptocurrency world. Pump.Funhas obviously benefited greatly, and even the repurchase combination punch that had previously had mediocre effects has finally played an important role. 16px="" padding:="" outline:="" clear:="" min-height:="" color:="" font-size:="" font-style:="" font-variant-ligatures:="" font-variant-caps:="" font-weight:="" letter-spacing:="" orphans:="" text-align:="" text-indent:="" text-transform:="" widows:="" word-spacing:="" -webkit-text-stroke-width:="" white-space:="" text-decoration-thickness:="" text-decoration-style:="" text-decoration-color:="" background-color:="" visibility:="" line-height:="" box-sizing:="" border-box="" overflow-wrap:="" break-word="">Pump.FunReturning to the top of the list only proves that its skills are still there, but there is still a long way to go before true victory. Can live streaming succeed? Where can it go? These are still unresolved mysteries. But at least one thing is certain: this is an interesting attempt at the creator economy, and the cryptocurrency world is precisely the best testing ground.