Ljubljana, the capital of Slovenia, has been crowned the world’s most crypto-friendly city by migration advisory firm Multipolitan, outpacing global heavyweights like Hong Kong and Zurich.
The ranking, part of Multipolitan’s 2025 Crypto Report, evaluated 20 cities across regulatory clarity, tax policy, digital infrastructure, and lifestyle appeal.
It explained:
“The presence of crypto ATMs and retail adoption rates were analysed to reflect each city’s embedded cryptocurrency culture. High concentrations of these assets earned the top scores.”
Hong Kong and Zurich tied for second, while Singapore and Abu Dhabi followed in fourth and fifth place, respectively—each known for low-tax environments and proactive crypto licensing frameworks.
Multipolitan’s assessment factored in diverse metrics, including capital gains tax rates, licensing structures, GDP per capita, housing affordability, and internet speeds.
Notably, Madison, Wisconsin, was the only city in the Americas to make the list, sharing 11th place with Riga, Doha, and Riyadh.
Slovenia has also emerged at the top of Multipolitan’s Crypto Wealth Concentration Index, which combines crypto ownership rates with trading volumes.
The report revealed that the average Slovenian crypto owner holds approximately $240,500 in assets, surpassing second-place Cyprus by more than $65,000, where the average holding is around $175,000.
Hong Kong ranked third with average holdings of $97,500.
Meanwhile, the United States ranked 17th, with an average crypto holding of $23,300, just above Malaysia's $21,000.
Slovenia’s favourable position is further bolstered by its regulatory framework under the EU’s Markets in Crypto-Assets Regulation (MiCA), which has been positively received by the industry.
The country also hosts notable crypto-related initiatives, such as Blockchain Alliance Europe, based in Ljubljana, and Blocksquare—a blockchain real estate platform that recently partnered with Vera Capital to tokenise $1 billion worth of US real estate.
Does this mean Slovenia is on the rise as a crypto powerhouse, and what does this mean for the future of digital assets in Europe?
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