The real business model of NFT is not buying and selling scarcity and collection Instead, misleading information is used to attract a very small number of final buyers—that is, to gain trust with high-priced NFTs and sell other NFTs at falsely assessed prices.
In the past, the "agreement price" of individual people was always confused as the "consensus price" of the market, but individual transaction prices are by no means "Market consensus price". In fact, the real buyers of NFT are limited, and the market depth of NFT determines that its pricing mechanism cannot be the "consensus pricing" generally considered.
There are almost no thresholds and costs for issuing NFT, which is destined to make the so-called "scarcity" of NFT an illusion, the same as "scarcity" NFT is mass-produced, making it not only not scarce, but even too common.
The market has actually priced in the false scarcity and substantial proliferation of NFTs. The hidden consensus of the market is that it does not recognize the pricing of NFTs. , so that NFT only has a price but no buyers.
Most investors and issuance teams cannot make money from NFT. Investors are unlikely to buy lottery NFTs that have skyrocketed in price, but they have a high probability of becoming the "last buyer" (maybe even the only real buyer) of a mispriced NFT; most issuance teams only mechanically inherit The product form of NFT has not been seen through, and only by relying on strong financial resources and courage can we have a chance of creating a blue chip like BAYC.
The seemingly fair NFT trading market and data platform are part of the deception. They use ridiculous statistics to mislead investors. Issuer errors in valuation and pricing.
No longer weld our ideas on collections and scarcity narratives, correct the misunderstanding of the NFT market, and stop using wrong resources Configuration is the prerequisite for the NFT track to be revitalized.
What this article writes is both NFT and more than just NFT. There are still many illusions to be exposed in the market, but this article Please give me some advice.
There is a secret maxim in the venture capital industry: when everyone flocks to an investment sector, it will no longer It is a high return track.
Profit-seeking behavior will produce an equilibrium - any obvious profit margin will be quickly snatched away, so that there may be no place where excess profits really hide. It may be a once-in-a-lifetime experience. (So I love trading opportunities that people don’t understand)
Although this is not an unbreakable dogma, it often works in the investment and business fields, so that I I have always been confused by the booming NFT market two years ago:
Since selling NFT is a business model so simple that almost everyone can make huge profits at no cost, how about huge profits? Where did it come from?
Now that the profit path of NFT has been understood by everyone overnight, and NFT has inspired almost everyone’s imagination to describe the future business landscape, how can it still Is it called a potential track again?
Crowding and growth, low threshold and high returns are almost impossible to coexist. If they appear at the same time, one of them must be false.
Failure to explore this relationship will inevitably lead to irrational profit-seeking and various disastrous decisions.
This article will try to explain why most of the reality about NFT/NFT-like assets is not what people see.
Two years have passed, and the market’s understanding of NFT has not improved much. There are still a large number of teams investing huge costs into a track based on wrong assumptions. . Even though the market was so bleak before, there are still teams working tirelessly to launch new NFTs, and they still hope that the NFTs they issue can squeeze into the blue-chip sector. As of the time I started writing this article, there are still 30 projects waiting to be minted on CryptoSlam, not to mention the endless new NFTs emerging on the BTC chain riding on the Bitcoin ecological narrative.
NFT on the BTC chain
The pursuit of profit can inspire people's endless creativity, but more often it makes people follow the trend and get lost in manipulation and misleading. The free market allows people to make free choices, but also allows people to freely create illusions and be deceived by illusions.
The importance of deciphering illusions is that we will begin to learn to protect ourselves, and the market will stop investing resources in the wrong direction.
The market size of NFT
For a long time, NFT track research reports love to mention NFT The total market value of the market is described as a huge market, especially when it was an astronomical figure of 3 trillion US dollars two years ago (November 2021); at the same time, research reports also talk about it as WEB3. 0 incremental users created, as of the time of writing, the NFT market still has nearly 5 million unique users, and the cumulative number of buyers exceeds 12.6 million.
Perhaps due to the tendency of human beings to fixate on their beliefs, people are willing to find supporting information for the NFT market with full potential and gold, rather than trying to prove that prosperity is not established.
So, whether it was two years ago or today, when the market value has shrunk by 99% and only 6.7 billion remains, almost no one questions the calculation method of NFT market value.
NFT market data as of January 9, 2024< /figcaption>
NFT market value = floor price (sometimes average price) * total supply; and the total market value of the NFT market is the simple sum of the market values of all NFTs .
This formula is not reasonable when applied to the general securities market valuation, but it is even more ridiculous when applied to the NFT market. The degree of invalidity is no less than using the national GDP to measure each household. living standard.
Generally speaking, the lower the market value of a stock, the more likely it is that value bubbles and valuation deviations will occur. The actual circulation of most NFT series is only 1%-2% of the total supply, and the circulation of non-blue chips is even lower. The most important thing is, as will be explained later, because the price of NFT does not come from a full financial game, the value reflection effect will be worse.
Ineffective high prices and low circulation rates that no one cares about constitute paper wealth. It is this ordinary "accounting method" that makes market participants They overestimate the product value and market potential of NFT, and the end result is to be fooled by false prosperity.
Ignoring the irrelevance of indicators and conclusions is one aspect. Some data that can obviously falsify the prosperity of the NFT market are rarely mentioned. For example, as of November, On the 28th, the cumulative historical transaction volume of NFT was US$86 billion—less than the total transaction volume of Bitcoin on Binance in two months.
The stock market is full of all kinds of scammers, with trading volume being the only exception.
The NFT market is far less big than people think. When we reorganize all the data we can obtain, we will find that the only thing in this market that can be called "huge" is "It's just bubbles.
Measuring liquidity: real buyers in the NFT market
I have been thinking about it, except In addition to cumulative transactions, what other indicators can effectively measure the size and liquidity of the NFT market?
A scientist friend inspired me. He told me that he had casually crawled the transaction data of Cryptopunks, and after a simple sorting, he found that the vast majority of punks had never been traded.
This discovery lifts the veil on the liquidity dilemma of the NFT market. It leads to a conjecture: Perhaps the reason for the lack of liquidity in the NFT market is that most NFTs do not exist. Real buyers.
In order to verify the conjecture, I crawled blue-chip data other than Cryptopunks, and some interesting statistical results began to appear. Next, I will take BAYC as an example to explain one by one.
In other words, it is the encrypted art market and traditional auction houses that have progressively increased the popularity and pricing of the NFT market.
In 2020, in the second month after AsyncArt was launched, it promoted "First Supper" at a price of $344,915. 》auction, after which single transactions of hundreds of thousands of dollars began to appear frequently. Nifty Gateway conducted three curated auctions for Beeple from October to December 2020, with a total transaction price of 258 ETH (worth approximately $180,600 at the time).
In December 2020, Pak became the first crypto artist to earn more than $1 million.
In March 2021, Beeple's "Everydays: The First 5,000 Days (2008–21)" sold for a sky-high price of US$69.34 million. In the same month, Sotheby's announced that it would hold an auction for Pak in April as the first step to officially enter the NFT field.
But the most important event is that in February 2021, CryptoPunks 6965 was traded for 800ETH (equivalent to 1.5 million US dollars). Then on March 11, CryptoPunks #7804 was sold at a high price equivalent to US$7.5 million. So, the following month (April 8), Christie's officially announced that it would be at Christie's 21st Century Evening Sale.
The emergence of PFP and the rapid expansion of NFT asset scale began at this point in time.
On April 23, 2021, BAYC started minting at a price of 0.08 ETH
On May 3, 2021, Meebits started casting
July 1, 2021, Cool Cat
July 28, 2021, World of Women
July 28, 2021, World of Women
p>
September 9, 2021, CrypToadz
On October 17, 2021, Doodles will open for casting
On December 12, 2021, CloneX
January 12, 2022, Azuki
March 31, 2022, Beanz
April 16, 2022, Moonbirds
The above are the top ten blue chip PFP issuance times on the entire network.
The myths written by the crypto art market and traditional auction houses for Cryptopunks have inspired a group of gold diggers with the sharpest sense of smell and the most capital gaming experience in this market— — So BAYC was born.
"Men make history from the conditions inherited from the past" ——— Marx
< /blockquote>
Bull markets always come like this - certain elements of random events are deliberately amplified and turned into word-of-mouth narratives and replicable products.
As the ancestors and founders of PFP, Cryptopunks and BAYC basically finalized the issuance framework of all subsequent NFTs - BAYC followed the product structure of Cryptopunks, while others NFT follows BAYC's (ostensibly) business model and promotion scenarios.
The magician’s trick— NFT price manipulation
BAYC’s founding team For the NFT market at that time, he was a master genius in dimensionality reduction.
While most people are still ignorant about NFT, BAYC’s team has planned how to use blindness and people’s cognitive flaws to build BAYC into The next myth.
Going back to what we mentioned before, some and only bookmakers have the motivation to control the NFT sales rate - the control starts from the time of casting.
I crawled 5,000 mint data of BAYC. In this sample, which is close to half of the total, I found: 668 independent addresses participated in minting, One of the addresses minted 16% of BAYC (800), and 46% of BAYC (2311) were concentrated under 20 addresses.
Moreover, more than 87% of BAYC are minted in batches through a single address (the amount minted at one time is more than 4).
Part of BAYC casting records
When BAYC was first released, the number of casters was far less than 1,400. We reasonably suspect that it completed the casting within the team in a rather low-key manner, plus charging Seigniorage sets the first psychological line for BAYC's price, and the two phases cooperate to start the first step of its high-level control.
The second step is to create price myths.
From a transaction level, the biggest difference between NFT and FT is that the price manipulation of NFT is simpler. NFT does not need to go through the process of price suppression and chip recycling; market makers can accurately avoid tokens that are not in their hands and only allow the machine part in their hands to become high-priced targets.
The nature and transaction method of NFT are destined to make market makers able to decide who to buy and who not to buy.
If we participate in FT or stock securities markets, as long as we choose the right target, we will definitely be able to benefit from the growth (whether it is a capital game or a basic Growth caused by surface improvement), even if there is no influx of public investors in the end, there will still be exit opportunities from the indiscriminate promotion of market makers.
But this is not the case with NFT. For ordinary investors, the only liquidity exit method is other public investors.
The brilliance of the BAYC team lies in creating "price".
As we said before, FT is an indifferent price. At the same time, the value of one FT is equal to the value of another FT, and the price of FT is The real "consensus price" is determined by the real-time game between buyers and sellers, and is a price supported by trading volume. In other words, only "transactions" can change the price.
But this is not the case with NFT. The price of the other 9999 NFT is determined by one sky-high price NFT as the price anchor.
This is why they must create a price myth, and it is precisely because of this that there will be a large number of BAYC price jumps - — the first time they are sold on the market, they will When the transaction price reaches hundreds of ETH, or the first transaction price is only 3 ETH, the second transaction price suddenly increases by 139 times.
Why a price gap can never be a natural price increase?
Because those BAYCs with huge transactions are not listed for sale on the market, and there are almost never auction records, the transaction records are all direct transactions.
Thinking about it from another angle, how can a BAYC that has never experienced market pricing become worth millions of dollars overnight?
NFT jumps to sky-high prices
Makers and sellers may price it for huge amounts, but buyers have no reason to buy at high prices regardless of their consumption motives or investment motives. The actual situation is also the same. The number of transactions of sky-high BAYC is extremely limited - it's not that no one buys it, but that it is no longer listed on the market after one or two sky-high transactions.
Buyers who "accept" orders at sky-high prices are not real buyers.
But are there real buyers among them?
Exists, but is extremely rare. As mentioned above, the number of real buyers will not exceed the market sales volume.
The few real buyers are those who believe in the "scarcity narrative" and the value-added possibility of NFT. They are the ones who do not see the risk, only see the increase, and People who believe they can win the lottery are the real target group of NFT issuers.
Those who enter the game make investments with the mentality of winning a lottery ticket, but who is the "winning lottery ticket" is determined by the controlling party. Their whole purpose is to raise the price at a high price and then sell it at different prices to ensure that there are people taking the orders at each price level, that is, "just sell it."
The real business model of profitable NFT is to raise the price of NFT and find a small number of buyers who believe in the narrative.
The huge increase in individual BAYC prices, the increase in floor prices, and the control of the listing rate are the most important links.
The price of NFT has nothing to do with scarcity, consensus, and intrinsic value. The "scarcity narrative" packages a bunch of bad assets together and pretends to be gold. , just like the subprime mortgage crisis in the past————
This can be done because of the "high floor price" in the NFT trading market. , it only requires the listing price to increase, not the actual value to increase or the last lowest transaction price to increase.
Yes, the floor price of NFT will not be raised until there is a transaction. — — The floor price listed on the NFT trading market (at least Opensea) is the selling price. rather than the last lowest transaction price.
Still taking BAYC as an example, BAYC’s floor price on Opensea on December 1, 2023 is 28.8ETH, which is the current listing price of BAYC#8864 , Opensea shows that its last transaction occurred 6 days ago at a price of 29.4 ETH, but Cryptoslam shows that it was traded at an unnamed exchange 8 hours ago at a price of 16.98 US dollars.
BAYC#8864The lowest transaction price at the same time was lower than Opensea The floor price displayed
BAYC#9196 was traded on an unnamed exchange at a price of 19.9 ETH 2 hours ago, and BAYC#7410 was traded at 28.1 The price of WETH was traded 1 hour ago. These prices all occurred within 24 hours. They are all lower than the price of 28.8ETH, but Opensea shows that the floor price of BAYC is 28.8ETH.
The seemingly fair and open NFT issuance platform and trading market are part of the price magic.
And they are also the biggest winners of this deception.
Market value maintenance is a flaw
In addition, we can also prove through a phenomenon that NFT is really worth buying Scarcity of home: BAYC prices have not yet returned to the foundry cost line.
When the market is in a long-term depression, the reasonable development of prices is to gradually return to the cost line.
BAYC’s first visible cost line is the minting price, and the second cost line is 90% of BAYC’s initial transactions (ranging from 2ETH-1000ETH). Assuming that the casting and initial sales are all through real buyers, after a long period of market stagnation, there may always be significant differences in selling prices on the market, but the floor price will return to the cost line.
But as far as the current situation is concerned, BAYC's floor price on Opensea on December 1, 2023 is 28.8ETH, which is far from the minting price and the lowest price of the initial sale. Still far from it.
When something goes wrong, there must be a monster.
The possible reason is that there is no existing market. The cost line of real buyers is 0.08ETH (or even lower than 20ETH), that is, there is no market. Real buyers bought BAYC during the casting and first low-price sales, which shows that the floor price is still controlled by market makers.
Or, there are a very small number of low-price buyers who still hope to make big gains with their small purchases, but reluctance to sell does not mean they have no intention to sell. BAYC’s listing rate on Opensea is 2%, and the market-wide listing rate is 3.43%, which means that there are only more than 300 BAYCs circulating in the market. The price distribution is still manipulated by bookmakers, so the real number of BAYC buyers must be lower than the number of listings (343), and almost no buyers' cost line is at the mint price.
At this point, we finally understand what kind of carefully woven dragnet NFT buyers face.
But not everyone is as good at this as the auction house and the BAYC team.
NFT is a market where only platforms that collect tolls have an absolute advantage. For most participants, participating in this market is almost unprofitable, both for buyers and sellers. Issuing NFT is not a profitable business - The issuance of NFT is very simple, but finding a buyer for NFT requires financial resources and courage. It relies on investing huge amounts of resources in the right place. The success of BAYC and other blue chips lies in the fact that the team has strong financial resources and a deeper understanding of how the market operates. They have known how to use blinding methods to lure people into the game from the beginning. However, many people still do not understand the market, so they are still expecting the NFT market to develop in a certain way. way to recreate glory.
Conclusion
I have always wanted to write a real NFT market insight, so I have This article.
The cognitions mentioned in the article are not new. They should have vaguely existed in the minds of most people who have been deeply involved in the NFT market.
However, I think it is still necessary to systematically clarify the market’s wrong assumptions about NFT in the past. We currently cannot prove what NFT is, but we can prove what it is not— It is not scarce in nature and is even too widespread; its pricing is based on manipulation rather than consensus; NFT is a market with extremely limited liquidity and buyers. Most NFTs have almost no real buyers, and their huge market size comes from Due to the absurd formula; the high returns of NFT business are by no means achievable with the low threshold you see.
Those seemingly professional NFT Marketplaces and data platforms, including top auction houses, are also part of the trick. They are willing to deepen people's misunderstanding of the market. And by disguising some wrong valuation factors as professional indicators, they have the least motivation to debunk this magic.
···
It is also important to recognize the failure of the NFT market - it has not improved the overall economic welfare of the crypto industry as expected, and what is even worse is that it has led to the wrong allocation of resources, which has a negative impact on investment. This is true for entrepreneurs, and it is even more true for entrepreneurial teams.
The current NFT is neither a good investment nor a good business. We should not go further and further in the wrong direction. If the NFT market itself is not liquid, how can we release liquidity through NFTfi? If there is no real buyer for NFT, how can it be used for pawning and liquidation? If the price of NFT is a castle in the air, how can the market recognize loan and pledge based on market price?
Recognize the situation clearly, abandon your illusions, and prepare for struggle, so that the NFT sector can hope to be reshaped. If it is impossible for NFT to be priced based on scarcity and consensus, then we should start to boldly try a new pricing mechanism; if we realize that a single NFT has no trading depth, we will start to consider aggregating scarce and dispersed liquidity when developing NFTfi. , new indicators will be developed to screen NFTs with real buyers and liquidity for lending or pawning, instead of just using "blue chips" to determine life and death.
···
As an anti-anxiety fighter, I also hope to take this opportunity to convey the fact that the reality is different from what we see. Sky-high prices and huge profits are often lies packaged to tempt you. If you want to seize an opportunity, it is best to first understand how magicians work. The one who took the coins out of our pockets.
When you fully understand how profits appear and disappear in a fanatical narrative, you may begin to understand why "the one who makes money is always the one who makes money" other people".
Myths do not exist, and magicians are not a simple profession. The perfect scam still relies on abundant capital.
At the same time, NFT price scams are not a special case. Deception is both common and inevitable. If we have some kind of weakness and there is some way for us to be deceived, there will be deceivers secretly waiting for the opportunity to deceive. This means we need to learn to guard against misleading stories and the spotlight that grabs our attention. It also means we will start taking steps to defend against the negative side of the market.
We don’t need an absolutely perfect industry, but we need a relatively healthy ecology. I hope this is a good start.
Preview
Gain a broader understanding of the crypto industry through informative reports, and engage in in-depth discussions with other like-minded authors and readers. You are welcome to join us in our growing Coinlive community:https://t.me/CoinliveSG