Istanbul-based ride-hailing giant Marti Technologies has announced its bold plan of allocating 20% of its cash reserved to Bitcoin.
Moving forward, the company will double down on its crypto aspiration by targeting a 50% allocation through the accumulation of other digital assets like Ethereum and Solana.
Marti’s new strategy signals a major shift for Turkish corporates, with CEO Oguz Alper Oktem highlighting the role of digital assets in today’s volatile financial landscape.
“Our decision to allocate capital to crypto assets acknowledges our belief that Bitcoin and other digital assets have proven their ability to store value alongside hard currencies and gold over the last several years.”
To ensure institutional-grade security, Marti will custody its growing portfolio with a regulated and trusted third-party provider.
Marti has joined a surging global movement—since June, at least 98 companies have announced plans to invest over $43 billion into Bitcoin and other top cryptocurrencies, according to Architect Partners.
Inspired by leaders like Strategy, which now holds 628,791 BTC, public companies are pivoting toward accumulating per-share crypto reserves—making it a key competitive narrative for 2025.
Strategy, for example, recently raised $2.521 billion in the year’s biggest IPO specifically to expand its Bitcoin treasury.
While widespread corporate adoption is turning heads, industry skeptics urge caution.
Xapo Bank CEO Seamus Rocca notes that headline-grabbing examples like Strategy and Metaplanet are rare outliers.
He adds that companies should take a more measured approach when it comes to their company's crypto investment, one that is grounded in long-term belief and not short-term reliance on volatility.
Marti’s announcement comes as Turkey cements its status as a global crypto hotspot.
Recent surveys indicate that over half the country’s population now owns digital assets, and the inflation-driven demand for stablecoins is booming—USDT-TRY was Binance’s top trading pair in 2024 with over $22 billion in volume.
However, Turkey’s Ministry of Treasury and Finance has introduced tighter regulations for exchanges and investors.
New rules require stricter operational standards and impose a 48-hour delay on all crypto withdrawals, aiming to ensure compliance and curb illicit activity.
Marti Technologies’ aggressive crypto treasury move is set to make waves across Turkey’s burgeoning digital asset sector.
As the company targets 50% of reserves in top tokens and Turkish regulations evolve, Marti stands at the forefront of a new era—blending innovation with risk management in one of the world’s most dynamic crypto markets.
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