Istanbul-based ride-hailing giant Marti Technologies has announced its bold plan of allocating 20% of its cash reserved to Bitcoin.
Moving forward, the company will double down on its crypto aspiration by targeting a 50% allocation through the accumulation of other digital assets like Ethereum and Solana.
Marti’s new strategy signals a major shift for Turkish corporates, with CEO Oguz Alper Oktem highlighting the role of digital assets in today’s volatile financial landscape.
“Our decision to allocate capital to crypto assets acknowledges our belief that Bitcoin and other digital assets have proven their ability to store value alongside hard currencies and gold over the last several years.”
To ensure institutional-grade security, Marti will custody its growing portfolio with a regulated and trusted third-party provider.
Marti has joined a surging global movement—since June, at least 98 companies have announced plans to invest over $43 billion into Bitcoin and other top cryptocurrencies, according to Architect Partners.
Inspired by leaders like Strategy, which now holds 628,791 BTC, public companies are pivoting toward accumulating per-share crypto reserves—making it a key competitive narrative for 2025.
Strategy, for example, recently raised $2.521 billion in the year’s biggest IPO specifically to expand its Bitcoin treasury.
While widespread corporate adoption is turning heads, industry skeptics urge caution.
Xapo Bank CEO Seamus Rocca notes that headline-grabbing examples like Strategy and Metaplanet are rare outliers.
He adds that companies should take a more measured approach when it comes to their company's crypto investment, one that is grounded in long-term belief and not short-term reliance on volatility.
Marti’s announcement comes as Turkey cements its status as a global crypto hotspot.
Recent surveys indicate that over half the country’s population now owns digital assets, and the inflation-driven demand for stablecoins is booming—USDT-TRY was Binance’s top trading pair in 2024 with over $22 billion in volume.
However, Turkey’s Ministry of Treasury and Finance has introduced tighter regulations for exchanges and investors.
New rules require stricter operational standards and impose a 48-hour delay on all crypto withdrawals, aiming to ensure compliance and curb illicit activity.
Marti Technologies’ aggressive crypto treasury move is set to make waves across Turkey’s burgeoning digital asset sector.
As the company targets 50% of reserves in top tokens and Turkish regulations evolve, Marti stands at the forefront of a new era—blending innovation with risk management in one of the world’s most dynamic crypto markets.
California has passed a bill to claim inactive cryptocurrency from exchange accounts after three years with no user activity. The assets will not be sold but held safely until owners reclaim them.
WeatherlyUS authorities seized 145 domains and crypto linked to BidenCash, a dark web marketplace accused of selling over 15 million stolen credit cards and earning $17 million. The site promoted itself by leaking card data to attract cybercriminals.
CatherineUS and El Salvador held a high-level meeting to strengthen cooperation on Bitcoin and digital assets. They discussed ways to work together on Bitcoin innovation and develop clearer crypto regulations.
WeatherlyA man who promoted a fake crypto project linked to stem cell tech has been ordered to pay over $1.1 million. He ignored the SEC’s fraud lawsuit, leading to a default judgment in court.
AnaisWorld Liberty Financial issued a cease-and-desist against the $TRUMP Wallet, escalating tensions in the Trump family’s crypto sphere. The wallet’s site went dark Thursday, and Magic Eden’s ME token plunged, highlighting market sensitivity to branding disputes tied to Trump ventures.
CatherineCircle debuted on the NYSE under the ticker CRCL at $31 per share, raising over $1 billion after multiple IPO upsizings—signalling strong investor confidence in its stablecoin strategy.
KikyoElon Musk and Donald Trump have publicly clashed over a new government budget bill that cuts electric vehicle subsidies, sparking threats to end Musk’s government contracts. Musk also proposed creating a new political party for the “middle 80%” and accused Trump of involvement in the Epstein scandal, intensifying their conflict.
JoyPoșta Română, Romania’s largest postal service, will install Bitcoin ATMs and crypto terminals as part of its drive to modernise through digital innovation and connect public services with emerging financial technologies.
CatherineSam Altman was suddenly fired as OpenAI’s CEO in November 2023 but returned just five days later after strong backlash from staff and support from Microsoft. The drama is now being turned into a film called Artificial, with filming set to begin this summer.
WeatherlyAs President Lee Jae-myung takes office, South Korea is moving toward legalising tokenised securities, with bipartisan support behind legislation that could soon enable STOs tied to real estate, art, and other assets.
Kikyo