Veo and Imagen 3: Google’s Next-Level AI for Video and Image Generation - Here’s Who Can Access It Today

Google’s Veo and Imagen Models: Advancing Text-to-Video and Image Generation

Google has entered the text-to-video generation space with Veo, a model that delivers realistic, high-quality video outputs.

Veo is now accessible to Google Cloud customers via Vertex AI, offering developers and data scientists advanced tools to create, train, and deploy large language models (LLMs) tailored to various applications.

Veo: Realistic Video Generation with Advanced Consistency

First introduced during Google I/O in May, Veo is designed to generate lifelike videos based on user prompts, maintaining smooth motion at 24 or 30 frames per second.

The model stands out by tackling challenges common in video generation, particularly ensuring consistency between motions.

Google has also showcased how Veo can turn reference images into animated videos, keeping the original style intact, showing its potential for creative work.

The examples below showcase Veo’s ability to work with both Imagen 3-generated images (top two) and real-life photos (bottom two).

Imagen 3: A Customisable Text-to-Image Generator

Google’s Imagen 3, the latest iteration of its text-to-image generator, is also available on Vertex AI.

This model includes a customisation feature that lets users incorporate reference images into their prompts, streamlining the process of creating brand-specific assets.

In addition, Imagen 3 introduces editing tools such as inpainting for precise adjustments and outpainting to expand the generated images, giving users greater control over the final output.

Transforming Marketing and Creative Industries

According to Google, these models are particularly valuable for marketing and advertising.

Businesses can use Veo to produce promotional videos or Imagen 3 to generate visuals for social media campaigns, blog posts, and events.

Additionally, filmmakers could leverage Veo to create video clips tailored to specific creative needs.

Accessing Veo and Imagen 3 on Vertex AI

Vertex AI, Google Cloud’s platform for deploying LLMs, provides an accessible entry point for those interested in exploring these models.

It includes resources such as tutorials and glossaries to support users, whether they are new to AI-driven content generation or experienced professionals.

Google offers a free trial and direct contact with its sales team for anyone interested in learning more about Vertex AI’s capabilities.