In a first for the music industry, Chinese-Canadian singer Kelly Yu has partnered with CreateAI, a global artificial intelligence company, to create the world’s first AI-generated music video for her latest single, “Werewolf.”
This unprecedented project blends human creativity with the power of generative AI, pushing the boundaries of traditional music video production.
This venture marks the first time a major artist’s music video has been produced entirely from concept to completion using AI.
Combining the expertise of human directors and production artists with advanced AI technology, the team successfully brought Kelly Yu’s artistic vision to life in a way that has never been done before.
Using CreateAI’s innovative generative AI model, the project seamlessly integrated hand-drawn keyframes with AI-generated visuals, resulting in intricate detail and nuanced imagery that aligns perfectly with the emotional depth of the song.
The technology behind the “Werewolf” music video delivered significant efficiencies.
The use of AI reduced the production time by nearly 50%, allowing for faster completion while saving millions of RMB in development costs.
This innovative approach is seen as a new model for future music video productions, providing artists with tools to streamline their creative process without compromising quality.
The three-and-a-half-minute video takes viewers on a captivating journey through a dark fairytale landscape, featuring mystical elements such as castles, enchanted forests, werewolves, and romance.
The narrative unfolds through a dance performance by the male and female protagonists, which tells a story of desire and longing.
Unlike previous AI-generated music videos, the choreography and facial expressions in “Werewolf” are remarkably refined, adding a layer of emotional depth to the visuals.
Kelly Yu expressed her excitement about the innovative collaboration, saying,
"I'm thrilled to be at the forefront of this project. Collaborating with CreateAI has allowed us to push the boundaries of what’s possible in music video production, while capturing the vision I’ve been wanting to present for quite some time. I hope audiences enjoy this work as much as I do."
CreateAI, previously known as TuSimple, is transforming the intersection of technology and digital entertainment.
With offices in the US, China, and Japan, the company aims to redefine digital content production by merging the power of AI with the expertise of creative professionals.
The technology used in the “Werewolf” music video is just one example of how AI can enhance artistic expression and elevate production standards.
Following its release, the “Werewolf” music video will be distributed across major music streaming platforms, making it accessible to a global audience.
The innovative nature of the project has also caught the attention of the Beijing International Film Festival, where the video is currently being considered for award selection.
As AI technology becomes more influential in the creative industries, this collaboration between Kelly Yu and CreateAI sets a new benchmark for music video production.
With advanced production tools cutting time and costs, more artists may soon adopt this innovative method to bring their creative visions to life.
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