SocialFi platforms are projected to face significant challenges by early 2026, with many being abandoned, acquired, or losing functionality, according to ChainCatcher. Tokens associated with these platforms are expected to plummet by 90-99%, and communities may vanish once incentives dry up. Friend.tech serves as a notable example, having generated substantial fees and attention at its peak, only to see activity drop by over 95% within months, leading to a token collapse.
The fundamental flaw lies in SocialFi's blending of social interaction with speculation. Platforms have monetized individuals rather than the platform itself, shifting user focus from content quality to potential financial gains. This monetary influence alters incentive structures, which in turn changes behaviors and ultimately undermines cultural foundations. Vitalik Buterin has criticized SocialFi for being developed by market-obsessed individuals attempting to address issues that only social thinkers can truly comprehend.