YZY and the Rise of Celebrity Meme Coins: A Closer Look with Gate

The crypto market has rarely been short on viral moments, but few have lit up timelines as quickly as the launch of YZY – Kanye West’s newly issued meme token on Solana. Within hours of Ye posting the contract and a launch video on X, the coin saw nine-figure trading flows and immediate listings across venues. For some, it was the latest speculative frenzy; for others, a signal of how celebrity culture is reshaping the meme coin economy. BeInCrypto spoke with Gate, one of the earliest platforms to support YZY trading, to unpack what this phenomenon means for traders, communities, and the future of culture-driven tokens source: https://beincrypto.com/yzy-celebrity-meme-coins-rise/