Popular Burger joint Steak ’n Shake buys $10 million bitcoin

The popular burger joint known as Steak ’n Shake has made headlines by acquiring an impressive $10 million worth of Bitcoin, marking a significant move in the fast-food industry's approach to cryptocurrency investments. This strategic decision not only highlights the restaurant chain's innovative business model but also showcases its commitment to embracing modern financial technologies in an increasingly digital world. With this substantial investment, Steak ’n Shake aims to stay ahead of the competition while appealing to a tech-savvy customer base that values cryptocurrency as a legitimate form of currency. source: https://www.coindesk.com/business/2026/01/17/popular-burger-joint-steak-n-shake-buys-usd10-million-bitcoin