Record Number Of Advertisers Plan To Exit X Due To Content Concerns

According to BlockBeats, a report from the Financial Times on September 5 indicates that a record number of advertisers plan to exit X next year due to concerns about being associated with extreme content. This development poses a significant challenge to Elon Musk's efforts to improve the company's financial situation. A global survey conducted by the analytics group Kantar among industry executives revealed that 26% of marketers intend to reduce their advertising spending on X by 2025, marking the largest decline ever recorded for a major global advertising platform. Since Musk took over X in 2022 and decided to relax content moderation in the spirit of free speech, major brands have been withdrawing from the platform. The survey highlights a significant drop in advertisers' trust in the platform over the past year, with only 4% of marketers considering advertising on X to be 'brand safe,' compared to 39% for Google.