Ethereum Needs Improved Marketing To Attract Wall Street Investors, Says Attestant Executives

According to Odaily, executives from institutional staking company Attestant have emphasized the need for Ethereum to enhance its marketing strategies to attract Wall Street investors. Attestant's Chief Commercial Officer Steve Berryman and Strategic Advisor Tim Lowe expressed optimism about Ethereum's future despite the current low demand for U.S. Ethereum ETFs and the underperformance of ETH prices. They believe that improved marketing, diversified investments, and optimized token economics are key factors that will gradually reveal Ethereum's true value over time. Lowe pointed out that Bitcoin has captured the primary attention of institutional investors due to its straightforward positioning as 'digital gold.' He suggested that Ethereum could attract institutions seeking diversified investments by refining its marketing and unifying its value proposition. He emphasized the need for clearer messaging, questioning whether Ethereum is an app store, blockchain internet, or 'digital oil.' Additionally, Berryman mentioned that incorporating staking mechanisms into ETFs could make Ethereum more appealing to investors. However, the U.S. Securities and Exchange Commission (SEC) has not yet approved ETFs with staking features, mainly due to liquidity concerns. Lowe also highlighted that Ethereum's economic model is superior to Bitcoin's. He explained that paying ETH gas fees effectively reduces its circulating supply, a characteristic Bitcoin lacks. From a purely numerical perspective, the annual issuance of Ethereum is lower than that of Bitcoin, making it more attractive to long-term value-focused investors.