Lamborghini Launches Web3 Platform For Blockchain Gaming

According to Cointelegraph, luxury car manufacturer Automobili Lamborghini has unveiled a new Web3 platform named 'Fast ForWorld,' enabling its cars to be utilized in blockchain games. On October 2, Lamborghini announced a collaboration with Web3 gaming company Animoca Brands. This project marks Lamborghini's first interoperable blockchain-based implementation of their iconic vehicles in gaming. The two companies will develop a digital collectible platform called Fast ForWorld, which will operate with Motorverse, an Animoca Brands subsidiary managing a digital vehicle ecosystem. Gamers will be able to buy, sell, and drive Lamborghini cars in various Motorverse games, including Torque Drift 2, REVV Racing, the Motorverse Hub, and Fast ForWorld’s proprietary experience. The initial version of Fast ForWorld is set to go live on November 7, featuring a 3D wallet for storing items and interacting with digital cars. Lamborghini initially announced its partnership with Animoca Brands on August 8, aiming to explore new Web3-based brand engagement initiatives. Yat Siu, co-founder and executive chairman of Animoca Brands, emphasized that Lamborghini is among the first brands to adopt Motorverse's interoperability standards. Siu stated that the partnership will create a truly interconnected Web3 gaming experience for motorsports fans and gamers, making Lamborghini collectibles accessible and playable across various virtual environments. This collaboration is expected to serve as a blueprint for interoperable digital vehicles and set a new standard for digital engagement. The announcement comes as Web3 games continue to attract millions of users. For instance, the Telegram clicker game Hamster Kombat has onboarded over 300 million users, while another Telegram clicker game, Catizen, reached 800,000 paying users within its first six months. As the gaming sector grows, other brands are also entering the Web3 gaming space. Shoe retailer Puma recently partnered with the Web3 soccer game UNKJD, integrating Puma’s brand into in-game content, including the creation of Puma-based characters with new skins and skills.