Transforming Advertising Through Decentralization: Alkimi Exchange CEO Ben Putley on Transparence, Trust and Data Control

In recent years, the advertising industry has faced growing criticism due to concerns around data privacy, fraud, and inefficiencies. Traditional digital advertising, particularly through intermediaries like Google and Facebook, has led to a lack of transparency for advertisers and publishers alike. Ben Putley, CEO and Co-Founder of Alkimi Exchange, believes the digital advertising industry is... source: https://beincrypto.com/ben-putley-alkimi-decentralized-advertising/