According to CoinDesk, Bitcoin is transitioning from trading desks to corporate treasuries, with expectations that it will become a standard practice by the end of the decade. Elliot Chun, a partner at Architect Partners, predicts that by 2030, a quarter of the S&P 500 companies will include Bitcoin on their balance sheets as a long-term asset. This strategy of holding Bitcoin as a treasury reserve asset was initially considered unconventional when Strategy, formerly known as MicroStrategy, adopted it in August 2020. The company positioned Bitcoin as a hedge against inflation, a diversification tool, and a market differentiator.
The former CEO, Michael Saylor, publicly embraced Bitcoin, transforming the company into a proxy for Bitcoin exposure. Since then, MicroStrategy's stock has surged over 2,000%, significantly outperforming both the S&P 500 and Bitcoin during the same period, as noted by Chun. Recently, GameStop announced plans to raise $1.3 billion through a convertible note to acquire Bitcoin, following a similar path. Although GameStop's stock initially rose after the announcement, it has since corrected, dropping nearly 15% for the week. Chun suggests that corporate treasurers may soon face career risks not for purchasing Bitcoin, but for ignoring it. He emphasized that "doing nothing is no longer a defensible strategy."
Data from BitcoinTreasuries indicates that publicly listed companies currently hold 665,618 BTC, representing approximately 3.17% of the total Bitcoin supply. Strategy holds the majority share with 506,137 BTC. This trend highlights the growing acceptance and integration of Bitcoin into corporate financial strategies, reflecting a shift in how companies perceive and utilize digital assets.