Reinventing Crypto Incentives: How Nudge Is Building the Google Ads of Web3

Incentivizing real users, capital, and liquidity has long been one of crypto’s biggest challenges. While airdrops sparked early momentum for many protocols, they’ve proven unsustainable in the long term, often attracting mercenary users with little alignment to project goals. But what if there were a smarter, KPI-driven way to reward user behavior that actually supports ecosystem growth? Enter Nudge, a crypto-native reallocation marketplace that combines the scalability of adtech with the transparency of onchain rewards. Positioned as the “Google Ads for crypto,” Nudge helps protocols incentivize meaningful asset movement—without the inefficiencies of traditional airdrops source: https://beincrypto.com/nudge-web3-google-ads-crypto-incentives/