Fightfi Expands Partnership with UFC for Collectibles

Fightfi has expanded its partnership with the Ultimate Fighting Championship to develop blockchain-based fan products. Using the Fight. ID platform, the collaboration plans to introduce digital collectibles and engagement features for UFC fans worldwide. The initiative illustrates the increasing use of blockchain technology in sports fan interaction, highlighting potential issues such as accessibility and environmental sustainability as organizations explore digital engagement tools source: https://beincrypto.com/fightfi-expands-partnership-with-ufc-for-collectibles/