OpenAI Faces High Costs with Sora Video App Despite Growing Downloads

According to PANews, OpenAI's video generation app, Sora, has surpassed 4 million downloads, yet it incurs significant operational costs. The app reportedly spends approximately $15 million daily on AI video generation, leading to an annual expenditure exceeding $5 billion. Analysts estimate that producing a 10-second video costs about $1.3 on average, which is considerably higher than the current free usage level offered to users. The report highlights that OpenAI is in an aggressive expansion phase, prioritizing user base growth and video training data acquisition over immediate profitability. Company executives acknowledge that Sora's current economic model is "completely unsustainable." In the future, OpenAI may reduce free usage and explore monetization strategies through fees or advertising.